You have built real scale and credibility: 350+ projects, more than $200M delivered and a 95% on-time delivery rate across South East Queensland since 2019. Those credentials are clear on the About page and in your Chambers Flat 330-lot case study, yet low search visibility and an authority score of 5 mean developers and council officers are not shortlisting you. That mismatch is costing repeatable opportunities with local government and midsize developers who shortlist a small set of suppliers early in procurement.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
5
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
8
ranking terms
Keyword Trend
+0
%
past 12 months
Backlinks
256
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
The strongest assets you own are experience and outcomes that are hard to copy: 350+ completed projects and over $200M of delivered value backed by a 95% on-time delivery rate. You also have a standout large-scale example in the Chambers Flat 330-lot subdivision that demonstrates multi-stage delivery capability. If your online presence is aligned to those assets, they can turn into regular shortlists and a predictable pipeline of developer and council work.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero emphasises brand and aerial imagery instead of one sharp, quantified value proposition; consequence: decision makers are not immediately given a reason to shortlist or engage.
Quantitative claims (95%, 350+, $200M+) are present but visually de-emphasised and not linked to named projects or client endorsements; consequence: trust signals fail to convert into procurement confidence.
Primary action steers visitors to browse capabilities rather than to request a proposal, download a capability pack, or start procurement conversations; consequence: the site favours exploration over predictable lead generation from developers and local government buyers.
Despite 350+ projects and clear delivery metrics, an authority score of 5 and a national search rank around 3,958,959 mean you are effectively invisible when procurement shortlists are formed. That gap converts to missed shortlist invitations from developers and council officers and leaves new enquiries opportunistic rather than predictable commercial pipeline.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: your 350+ projects, $200M+ delivered and 95% on-time record can be organised into brief, outcome-focused evidence that decision makers recognise instantly. Presenting quantified results and client outcomes will translate those offline credentials into the credibility developers and council officers need to add you to shortlists.
Lead with the upside: structure content so developers, council officers and builders each see a tailored path to the information they need, for example a developer path that highlights the Chambers Flat 330-lot example. Clear, role-specific pages and calls to action reduce friction and speed up shortlisting decisions.
Lead with the upside: introduce staged materials such as sector briefs, technical evidence packs and downloadable decision tools that turn casual enquiries into qualified prospects. Using your project portfolio and delivery stats to support those assets will move leads from opportunistic contact to a repeatable commercial pipeline.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
