ASI Group has built real technical credibility out of Orchard Park, with 38 years of specialist underwater inspection, commercial diving, ROV surveys, mussel management and hyperbaric support for hydro, nuclear and utilities projects. You have a 4.5 Google rating from 34 reviews and thousands of offline references, but that authority is not surfaced as sector-specific outcomes, accreditations or quantified project results. That mismatch is costing shortlist spots and inbound technical enquiries from the government and industrial buyers you already serve.
Your online reputation
4.5
Google star rating
34
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
22
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
4
ranking terms
Keyword Trend
-73
%
past 12 months
Backlinks
3004
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
ASI Group’s strongest assets are hard to replicate: 38 years of continuous specialist experience and a 4.5 Google rating backed by 34 reviews. You also have real offline authority in the form of 3,004 backlinks from 778 referring domains, which most new entrants cannot match. If those assets are surfaced and organised online, they can turn into more procurement shortlists and higher-value inbound technical enquiries when the digital presence catches up.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero messaging is broad and the primary CTA is a subdued 'Learn More', which lowers prospect urgency and reduces immediate contact or enquiry rates.
Certification and client logos are visible but visually de‑prioritised and disconnected from case evidence, under-signalling credibility and limiting impact on procurement shortlists.
Service and industry tiles all carry equal weight and identical 'Learn More' CTAs, failing to channel buyers into role‑specific decision paths and increasing friction for technical procurement decisions.
Even with 38 years’ experience and a positive Google rating, the drop from 22 to 6 keywords and Low search visibility means that reputation is not producing regular organic leads. That shortfall leaves ASI dependent on existing client relationships and referrals, so you lose shortlist and tender opportunities because procurement teams cannot quickly find or evaluate your sector-specific proof.
The three gaps holding you back
What's possible when these gaps are closed
Build clear, industry-specific case pages that present outcomes, accreditations and quantified results from your 38 years of projects so procurement teams can assess competence quickly. Presenting measured results and named project types on the pages buyers use to shortlist will turn reputation into shortlist-ready evidence and reduce time lost in the tender stage.
With 3,004 backlinks from 778 referring domains and decades of project history, targeted content and focused SEO can recover lost keywords and grow visibility beyond the current six keywords. That shifts you from relying on personal contacts to a steadier stream of organic enquiries that match your specialist sectors.
Condense the broad services list into a few industry-focused pages that lead with buyer outcomes, compliance and engagement steps, and include simple qualification prompts. Capturing basic lead signals and routing them into a measurable follow-up process will let you see which sectors and services convert, so marketing and bids can be prioritised where they win.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
