Brett Aylen Architecture has built a visible studio in Stirling with a recognisable Adelaide Hills portfolio including Zero Carbon House, Aldinga House and Maylands Extension and a pristine 5‑star Google rating. That visible work and rising keyword footprint are not converting because the site rarely shows outcomes, measurable benefits or client feedback. As a result, interested Adelaide and Adelaide Hills homeowners are drifting away before they reach out.
Your online reputation
5
Google star rating
1
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
7
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
-54
%
past 12 months
Organic Keywords
113
ranking terms
Keyword Trend
+208
%
past 12 months
Backlinks
84
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have a tangible portfolio of around 11 named projects, including Zero Carbon House, Aldinga House and Maylands Extension, which is hard for a competitor to fake. You also have real offsite credibility with 84 backlinks from 51 referring domains. If the online presentation showed clear outcomes and a simple next step, those assets could start delivering steady, higher-value enquiries from local homeowners.
How your website scores
TECH STACK
UX OBSERVATIONS
Project photography communicates capability but is presented without case-study hooks, captions or outcome signals, which prevents visitors from judging value and reduces the likelihood of qualified enquiries.
CTA hierarchy is diluted by multiple, inconsistently styled CTAs and low-contrast buttons, which fragments decision-making and increases friction at the point a visitor would convert.
Basic trust cues are present but under-signalling credibility; contact details and a portrait exist but no third party endorsements, measurable outcomes or visible local credentials, so premium positioning is weakened and price-or-trust objections remain unaddressed.
With only 6 organic visits in the latest month despite ranking for 111 keywords, most of the current search visibility is not bringing qualified homeowners through the door. Combined with a single Google review, the visible portfolio is not being read as strong social proof, so enquiries are sporadic rather than predictable.
The three gaps holding you back
What's possible when these gaps are closed
Turn the clear portfolio into commercial proof by adding short outcome statements, client quotes and simple project metrics for the 11 named projects. With those outcomes visible, each visit — including the 6 organic ones this month — is more likely to convert into a serious enquiry from a homeowner with a realistic budget.
Use the jump from 36 to 111 ranking keywords to focus on the few high-intent phrases Adelaide homeowners use, rather than dozens of low-value searches. Improving relevance and local focus will lift SEMrush visibility and turn the current keyword reach into visits that matter for enquiries.
Replace repeated service copy with a simple project process, budget cues and an obvious next step such as a short project inquiry form or a booked phone consult. Adding one or two client testimonials and a clear contact flow will make it far easier for a homeowner to move from interest to inquiry.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
