You have built visible project work and a clear local presence across structural, civil, stormwater, geotechnical, façade and remedial engineering, backed by a 4.4 Google rating from seven reviews. That credibility is scattered across pages and not surfaced where commercial project leads shortlist suppliers, so mid and large commercial opportunities are being missed. The site navigation and copy issues, including the visible misspelling “Capabilties”, make it harder for procurement teams to confirm an immediate fit.
Your online reputation
4.4
Google star rating
7
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
10
out of 100
Organic traffic
432
est. monthly visits
Traffic Trend
-11
%
past 12 months
Organic Keywords
131
ranking terms
Keyword Trend
+58
%
past 12 months
Backlinks
1471
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to replicate assets are a tangible portfolio across residential, commercial and industrial projects and local credibility shown by a 4.4 Google rating from seven reviews plus 1,471 backlinks from 623 referring domains. If those credentials are organised and presented to match commercial buyers expectations, they could be leveraged to drive predictable, higher-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero headline is generic and low-contrast, reducing immediate sector signalling and failing to capture a commercial visitor s intent in the first 3 seconds.
Project and people evidence exist but are visually de-emphasised; this under-signals credibility and prevents quick assessment of relevant experience for decision makers.
Primary CTAs and contact paths are weak or hard to find, creating friction that prevents motivated buyers from converting into predictable enquiries.
You have 155 ranked keywords and 1,471 backlinks, yet only about 450 organic visits a month and an authority score of 10, so external signals are not producing relevant search visibility for commercial queries. That gap means project leads can find your name but cannot quickly confirm sector fit, so many shortlist decisions are made elsewhere before an enquiry is raised.
The three gaps holding you back
What's possible when these gaps are closed
Turn your 4.4 Google rating, client quotes and project examples into sector-specific case studies that show commercial outcomes front and centre. Publishing three to five commercial project pages with clear outcome metrics and client endorsements makes it much easier for project leads and procurement teams to add you to shortlists quickly.
Make each core capability immediately relevant to commercial buyers by grouping services into outcomes such as façade remediation, stormwater design and structural stability for mid to large projects. Clear service pages and navigation that map to those outcomes will help you convert a higher share of the c.450 monthly visitors into enquiries and reduce time spent qualifying leads.
Use the existing 1,471 backlinks from 623 domains and the recent keyword growth (98 to 155) to build topical pages aimed at commercial search terms, lifting your authority from the current score of 10. Targeted content and link reallocation can turn that link equity into client-intent traffic and better national visibility than the current rank suggests.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
