Civil Engineering Assignments has built clear credibility in Perth and across Western Australia through road, drainage and civil construction documentation for local and state government, led by Stephen Todd’s 20+ years of experience and a perfect 5.0 Google rating from seven local reviews. Despite that, the site does not surface project outcomes, client evidence or the approval milestones procurement and project managers need. As a result, councils, project managers and contractors are likely overlooking the firm when shortlisting suppliers for tenders and small works contracts.
Your online reputation
5
Google star rating
7
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
5
out of 100
Organic traffic
2
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
11
ranking terms
Keyword Trend
+1k
%
past 12 months
Backlinks
171
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Your two hardest-to-copy assets are a perfect 5.0 Google rating from seven reviewers and deep public-sector experience led by a principal with 20+ years in road and drainage design across WA. Those factors create strong local credibility and direct relevance to councils and contractors. If the digital presence catches up, those assets make it possible to be shortlisted quickly by councils and contractors through clear, evidence-first pages and project summaries.
How your website scores
TECH STACK
UX OBSERVATIONS
Generic hero messaging and welcome headline dilute differentiation, increasing friction for buyers who need clear value and outcome statements to justify shortlisting.
Trust signals (senior engineer bio, client logos, Engineers Australia mention) are present but not carried with enough visual prominence, under‑signalling credibility for government procurement processes.
CTA hierarchy and conversion path are weak — small service/contact buttons and no procurement‑focused CTA, case study highlights, or lead form — weakening conversion intent and reducing qualified enquiries.
A perfect 5.0 from seven reviewers demonstrates local trust, but effectively two organic visits a month means procurement teams are not finding you online. With an authority score of 5 and a national search rank deep in the millions, your public-sector credibility is not converting into measurable enquiries or shortlist opportunities. The net effect is lost invitations to tender and fewer direct approaches from councils and contractors who need fast evidence of fit.
The three gaps holding you back
What's possible when these gaps are closed
Showcase three to five sector-specific case studies that map directly to council evaluation criteria, each with clear outcomes and approval milestones. Lead with the 5.0 Google rating and seven local reviewers so procurement teams see independent validation where they compare suppliers.
Present Stephen Todd’s 20+ years of experience and typical project scopes as one-page summaries that include scope, indicative value ranges and approval stages. That lets project managers assess fit in seconds and increases the chance Civil Engineering Assignments is invited to bid.
Use the existing backlink base and current keyword positions (13 ranked keywords) as a foundation to target council and contractor search terms so relevant traffic rises from almost zero to meaningful, qualified visits. Attach clear contact prompts and CRM capture to those pages so each enquiry is recorded and followed up consistently.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
