Doolee has built real credibility in mining and civil services since 2014, operating across Western Australia and Australia and holding a perfect 5.0 Google rating. Yet the site undercuts that reputation with placeholder counters (0 projects, 0 plant, 0 safe hours) and only two reviews, so procurement managers and tender teams struggle to see proof when shortlisting contractors. That gap is costing Doolee sector-specific opportunities where buyers need quick, decision-ready evidence.
Your online reputation
5
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
17
out of 100
Organic traffic
333
est. monthly visits
Traffic Trend
+43
%
past 12 months
Organic Keywords
181
ranking terms
Keyword Trend
+210
%
past 12 months
Backlinks
185
total
Paid traffic
5
est. monthly visits
Digital maturity
Level 2
out of 5
Doolee’s hardest-to-copy assets are its multi-disciplinary capability across mining and civil works and its established operational footprint across WA and national projects, backed by an on-the-ground history since 2014. You also have a perfect 5.0 Google rating and an existing backlink base of 185 links from 59 referring domains, which together show both client satisfaction and some existing online authority. If the digital presence is aligned to those strengths, you can turn offline reputation and earned links into more qualified enquiries and stronger shortlist positions.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals exist but contradict each other and sit behind generic copy, which dilutes credibility and suppresses qualified enquiry.
Primary CTA is generic and low prominence, failing to capture project intent from procurement or site managers and reducing conversion momentum.
Service tiles and navigation carry equal visual weight, creating choice paralysis rather than directing buyers to sector outcomes or decisive next steps.
With only about 333 organic visits per month and a national search rank deep in the long tail, most procurement teams will not discover Doolee without direct introductions. The 5.0 rating with just two reviews and visible zeros on project counters weakens the first impression when keywords and search interest are actually rising. In short, growing online interest (keywords up from 52 to 161) is not yet converting into decision-ready enquiries because buyers cannot quickly verify capability.
The three gaps holding you back
What's possible when these gaps are closed
Showcasing a small set of real projects will change first impressions: publishing 4 to 6 sector case studies and replacing placeholder counters with real figures (plant counts, project outcomes, safe hours) will give procurement teams quick proof. With that evidence in place, the existing 5.0 rating and on-the-ground history become concrete reasons to shortlist Doolee rather than pass it by.
Package the many capabilities into three clear, sector-focused offers — for example mining operations, remote concrete supply, and plant hire for infrastructure — each with 2–3 supporting case studies. That clarity makes it faster for a procurement manager to identify where Doolee competes and will increase the conversion of the rising 161 keywords into relevant enquiries.
Address low visibility and evaluation friction with a few targeted fixes: add concise meta descriptions, build sector pages that match high-value keywords and convert existing backlinks into referral traffic. Lifting authority out of the teens and turning the current 333 visits a month into clearer, sector-specific discovery could plausibly double the qualified enquiries without changing your offline capability.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
