Harryan has built clear technical credibility over 20 years, delivering civil design, structural services, surveying and project management to developers, infrastructure contractors and government across NSW and holding TFNSW Level 2 bridge inspection capability. Despite that track record and a 5.0 Google rating, the firm’s evidence and project outcomes are not surfaced where procurement teams look, so technically minded buyers are not converting shortlist interest into qualified enquiries. This report focuses on the gap between offline capacity and the online proof needed to win more procurement-stage work.
Your online reputation
5
Google star rating
1
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
3
ranking terms
Keyword Trend
%
past 12 months
Backlinks
19
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Your two strongest, hard-to-replicate assets are clear: 20 years of continuous engineering delivery and an accredited TFNSW Level 2 bridge inspection capability. Those credentials, combined with regular work across NSW for developers, contractors and government clients, are a real competitive moat. If the digital presence catches up and surfaces that proof where procurement teams evaluate suppliers, those assets can turn shortlist attention into measurable enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero messaging is generic and visual-first; buyers cannot quickly map services to their specific procurement need, increasing initial drop-off at decision point one.
Client logos and a TFNSW mention exist but lack contextual proof, credentials or project outcomes, under-signalling credibility for regulated or high‑risk procurements.
Content and CTA hierarchy is fragmented; multiple equal-weight CTAs and long scrolling content fail to guide users from problem to proof to contact, weakening conversion of qualified leads.
Put simply, decades of experience and a TFNSW Level 2 capability are not being translated into enquiries because online visibility and onsite proof are thin. An authority score of 2 with only 3 to 4 ranked keywords and 19 backlinks means buyers searching for specialised bridge inspection or civil design will often not find or evaluate Harryan. At the same time, homepage clarity and conversion cues are weak, so the few procurement teams who arrive are less likely to be guided from problem to proof to contact.
The three gaps holding you back
What's possible when these gaps are closed
Turn the upside into action by publishing TFNSW Level 2 evidence, concise case histories and outcome-focused capability pages where procurement teams look. Showing 20 years of project outcomes and relevant accreditations on buyer-focused pages makes it easy for shortlist evaluators to verify capacity and fast-track you to an interview.
Simplify the homepage and the hero to lead technically minded buyers from problem to specific proof to a single contact action, removing competing CTAs and noise. Given current UX scores of message clarity 3, trust 2 and conversion 2, a focused decision path will increase the share of shortlist visits that turn into contactable leads.
Build visibility for TFNSW and specialised civil queries by publishing targeted case studies and a link outreach plan aimed at sector publications and government directories. With an authority score of 2, 19 backlinks and only 3 to 4 organic keywords today, a coordinated content and linking push will make procurement teams more likely to discover and evaluate Harryan when they search.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
