Hawthorn Civil & Mining Services has built genuine local capability in Perth across civil construction, utilities, mining services and plant hire, with stated partnerships that target councils, developers and mining operators. That track record is not showing where buyers look: the Services page failed to load, several homepage capability blocks contain placeholder copy, and the Google listing shows only two reviews at a 3.0 rating. As a result, experienced commercial buyers are unlikely to shortlist Hawthorn for tenders or subcontract work despite the on-the-ground capability.
Your online reputation
3
Google star rating
2
Verified reviews
Low
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
%
past 12 months
Backlinks
122
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
You have two assets competitors would struggle to copy: an on-the-ground Perth operation serving councils, developers and mining operators, and a broad scope of services that includes plant hire and project management. You also have a measurable foundation of external mentions, with 122 backlinks from 51 referring domains. If the website and Google listing present that capability clearly, those assets can be turned into consistent, qualified commercial enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority; missing visible certifications, client logos, safety records or measurable project outcomes is diluting trust and increasing procurement friction.
The homepage explains services but is failing to structure decision-making for commercial buyers; CTAs are generic and unprioritised, weakening conversion intent for tendering or procurement-led enquiries.
The visual system is competent but commercially underpowered; imagery, typography and hierarchy do not signal fleet scale, specialist capability or safety leadership and so under-signal credibility for larger contracts.
A 3.0 Google rating from only two reviews and an authority score of 2 mean commercial buyers will treat Hawthorn as unproven when comparing contractors. With only one ranked keyword and Semrush visibility marked as Low, decision makers searching for WA civil and mining capability are unlikely to find or evaluate you, so tender and subcontract opportunities will be missed.
The three gaps holding you back
What's possible when these gaps are closed
Turn the Services section into quick, scannable pages that load reliably and show exact capabilities, plant listings and typical project sizes so buyers can assess fit in under 30 seconds. Fixing the failed Services page and replacing placeholder text removes the main barrier stopping councils, developers and mining operators shortlisting you for tenders or subcontract work.
Use case studies, visible accreditations and customer testimonials to back the About page claims about local partnerships and specialist mining work. Moving beyond two Google reviews at a 3.0 rating to a broader set of testimonials and clearer certifications will change how shortlisting teams perceive you.
Improve findability by adding meta descriptions, optimising for the keywords buyers use and building on your existing 122 backlinks to raise authority above the current score of 2. Gaining even a handful more ranked keywords and lifting Semrush visibility from Low would make it far more likely decision makers across WA find and evaluate Hawthorn first.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
