Hazell Bros has built genuine operational scale and reputation since 1944, with around 850 staff and multi-state operations across Tasmania, Queensland and other states. That offline strength is not presented as shortlisting-grade proof on site, with just nine Google reviews and few sector case studies where commercial buyers make decisions. The result is senior procurement and project teams are likely bypassing Hazell Bros when compiling shortlists for large commercial and industrial projects.
Your online reputation
4.8
Google star rating
9
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
27
out of 100
Organic traffic
2453
est. monthly visits
Traffic Trend
-2
%
past 12 months
Organic Keywords
429
ranking terms
Keyword Trend
+34
%
past 12 months
Backlinks
1820
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Hazell Bros has an unbroken operating history since 1944 and a workforce of about 850 people, assets that are hard for competitors to replicate. The company also runs multi-state operations across Tasmania and Queensland while servicing projects in other Australian states, giving real scale and logistical reach. If the website catches up, those assets could make Hazell Bros an automatic shortlist for larger commercial and industrial contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero treatment obscures operational evidence so visual scale and active plant are not read as credible proof, diluting trust and making the business feel less tangible to commercial buyers.
Services are listed in paragraph form rather than framed for decision making, so buyers with specific needs cannot rapidly assess fit and the site fails to move prospects from interest to shortlist.
Primary CTAs are generic and visually low priority, which weakens conversion intent and allows offline credibility to leak instead of generating qualified commercial enquiries.
With 850 staff and a 4.8 Google rating drawn from only nine reviews, much of the company reputation sits offline rather than on pages procurement inspects. Monthly organic traffic of roughly 2,400 and a national search rank near 82,607 means fewer commercial buyers find Hazell Bros or see the shortlist-grade proof they need to start a formal procurement conversation.
The three gaps holding you back
What's possible when these gaps are closed
Turn long history into shortlist-grade proof by publishing sector-specific case studies that quantify outcomes and costs, using the 1944 founding date and the scale of about 850 staff as credibility anchors. Showing projects, timelines and measured results on a handful of focused pages will give procurement teams the evidence they need within a single visit.
Help buyers choose quickly by converting dense service copy into scannable decision pathways that present scope, capacity and recent project examples for each offering. With 429 organic keywords already ranking, better-structured service pages can capture higher-intent searches and make it obvious which services match a project brief.
Convert measured visits into qualified commercial enquiries by prioritising strong, relevant CTAs tied to case studies and shortlisting forms so the existing ~2,400 monthly organic visitors start producing named project leads. If even 1 per cent of current traffic became qualified enquiries, that would translate to roughly 24 targeted leads a month, a meaningful increase in shortlist opportunities for large commercial projects.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
