You have built reputable regional credibility and over 50 years of senior practitioner experience based in Maitland and the Hunter Valley. The About page documents Craig’s 28 years and Janine’s 25 years and notes the firm was founded in 2018, but that credibility is not being turned into searchable authority or clear evidence of council outcomes. As a result, council officers and developers across Newcastle, the Hunter and broader NSW are likely skipping HVDS when shortlisting consultants.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
%
past 12 months
Backlinks
3
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
HVDS’s hardest to copy assets are the principals’ combined experience and local working relationships: Craig has 28 years and Janine 25, totalling over 50 years of practitioner experience. Since opening in 2018 and operating from Maitland, the firm serves councils, developers and private clients across Newcastle and the Hunter Valley. If the website is reworked to reflect that experience and those relationships, those assets could be used to convert council officers and developers into regular enquiries and shortlists.
How your website scores
TECH STACK
UX OBSERVATIONS
Visible contradiction between 'established in 2018' and 'Over 50 years' experience is diluting trust and will create procurement hesitation during early evaluation.
Primary hero CTA 'Learn More' on a decorative image is weakening conversion intent — buyers are not being guided to contact, request a quote, or view project evidence, increasing drop-off.
Absence of client logos, case studies, quantified outcomes or formal certifications is under-signalling credibility for council and developer procurement and forcing buyers to seek proof elsewhere.
An authority score of 2 and effectively one or two organic keywords means HVDS will rarely show up in searches for regional development engineering or expert witness services. With just three backlinks from a single referring domain, local buyers will default to competitors who present stronger online proof and project outcomes.
The three gaps holding you back
What's possible when these gaps are closed
Turn the firm’s 50 plus years of combined experience into detailed project case studies and council outcome pages that can be found by planning officers. Highlight Craig’s 28 years and Janine’s 25 years alongside three to five case studies to give planners the evidence they need to shortlist HVDS.
Move from essentially one organic keyword and an authority score of 2 to a visible set of targeted keywords and more referring domains by publishing regional, outcome-focused content. Even growing to a few dozen relevant keywords and adding a handful of quality backlinks would make HVDS show up when councils and developers search across Newcastle and the Hunter.
Match the five listed services to dedicated landing pages and tailored calls to action so a planner, developer or council officer can see pathways relevant to them. Clear pathways for development assessment, town planning, traffic, expert witness and project management work will reduce friction at contact and raise the rate of serious enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
