idec Solutions has built real credibility in Brisbane and Queensland over 20+ years, with named work on major projects such as Snowy Hydro, the Bureau of Meteorology and state schools and a full in-house capability from design to rigging. That experience and multidisciplinary scale are not presented as sector outcomes or clear engagement routes, so procurement teams and builders are left unsure how idec fits their needs. Someone scanning for sector-specific evidence will likely move on before contacting the team in Murarrie.
Your online reputation
4.2
Google star rating
10
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
10
out of 100
Organic traffic
458
est. monthly visits
Traffic Trend
+10
%
past 12 months
Organic Keywords
173
ranking terms
Keyword Trend
-25
%
past 12 months
Backlinks
434
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your strongest assets are hard to copy: more than 20 years of specialist infrastructure experience and a portfolio of named projects including Snowy Hydro, BOM and schools, plus a visible footprint in backlinks with 434 links from 161 referring domains. If the digital presence is aligned with that credibility, those assets could be turned into direct procurement enquiries and higher value Queensland and national contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
The lead statement and project thumbnails communicate breadth, but failing to present sector-specific outcomes or quantified client results weakens buyer confidence and prevents decision momentum.
Trust signals exist (client logos, footer licence) but they are visually low‑weight and buried, diluting perceived credibility for high‑risk public and infrastructure procurement.
Primary conversion intent is unclear: the only prominent CTA is a capability statement while contact pathways and sector entry points are under‑signalled, weakening the path from interest to qualified enquiry.
With only about 460 organic visits per month and an authority score of 10, idec is visible to a very small pool of searchers and unlikely to appear on shortlists used by procurement teams. A fall from 227 to 171 tracked keywords and Low visibility on SEMrush means the company is losing search momentum, so the real project reputation is not producing a steady stream of qualified leads.
The three gaps holding you back
What's possible when these gaps are closed
Package 20+ years of work and named projects such as Snowy Hydro, BOM and state schools into short sector case studies that highlight outcomes, timelines and accreditations. That will let procurement officers and builders assess fit quickly and could convert part of the current ~460 monthly visits into qualified enquiries.
Create dedicated sector pages for Aviation, Communications & Power, Defence and other markets that explain the specific value of design, fabrication, rigging and remote infrastructure for each sector. With only 171 keywords currently ranking, clear sector pages and direct contact prompts will capture more relevant searches and shorten decision time for commercial buyers.
Optimise titles, meta descriptions and technical SEO and publish targeted sector content so the 434 backlinks from 161 referring domains feed real authority. Lifting the authority score above 10 and stopping the -25 keyword decline will move SEMrush visibility out of Low and deliver steadier inbound leads from search.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
