Kennelly Constructions has built tangible credibility from Forest Glen, Queensland, with a 2010 foundation, national civil, electrical and maintenance work and a 2021 CCF Earth Award. That reputation is not being converted into procurement enquiries because your site does not surface sector-specific outcomes or make it easy for buyers to evaluate capability. Government and private procurement teams are likely skipping Kennelly in shortlisting situations despite the project track record and award recognition.
Your online reputation
Google star rating
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
12
out of 100
Organic traffic
20
est. monthly visits
Traffic Trend
-65
%
past 12 months
Organic Keywords
32
ranking terms
Keyword Trend
-51
%
past 12 months
Backlinks
593
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Kennelly is an Indigenous-owned contractor with a track record since its 2010 foundation and an industry-recognised CCF Earth Award in 2021 — credentials that are hard for competitors to copy. If the digital presence catches up, those assets could be turned into consistent procurement shortlists and higher-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match claims of a large, government-capable contractor, making it hard for procurement buyers to quickly validate capability.
The information hierarchy funnels users into broad service pages instead of surfacing sector-specific outcomes, metrics or case study proof, weakening the site’s ability to convert technically minded buyers.
Primary CTA and contact routes are visually muted and hero CTA prioritises corporate storytelling over immediate procurement actions, reducing conversion intent for users with active project enquiries.
A 65% fall in organic traffic and a halving of keywords means procurement searches are reaching far fewer of your pages, so fewer buyers see your evidence when shortlisting. With an authority score of 12, your existing reputation and 593 backlinks are not translating into searchable credibility, so enquiries will stay dependent on existing relationships rather than new procurement opportunities.
The three gaps holding you back
What's possible when these gaps are closed
Turn the 2021 CCF Earth Award and your national project record since 2010 into detailed, sector-specific case studies that show outcomes, timeframes and roles. Using the existing 593 backlinks and 64 referring domains as sources of proof, these case studies can be placed where buyers go to decide and make shortlisting straightforward.
Create concise, role-specific pages for civil, electrical, facility maintenance and plant hire so procurement teams can immediately find the value story they need. Streamlining the Services page into a clear primary specialism and three buyer journeys will reduce decision friction and make those 27 keywords and current search traffic work harder.
Focus content and technical changes to translate 593 backlinks and 64 referring domains into higher rankings and to recover traffic from 18 sessions back toward previous levels around 52 sessions. Improved visibility will put your projects and Indigenous credentials in front of more procurement teams and increase formal enquiry rates.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
