MAD3 Engineering has built real technical credibility through a 2023 merger and decades of projects serving mining, infrastructure, land development and industrial clients from Midland, Western Australia. Projects such as Spring Park at Dayton and a multidisciplinary team across civil, structural, mechanical, electrical and project management show depth and scale. That capability is not translating into qualified commercial enquiries because the website and search footprint do not present sector-specific proof or a clear decision path, so procurement teams and tender shortlists are overlooking MAD3.
Your online reputation
4
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
17
out of 100
Organic traffic
132
est. monthly visits
Traffic Trend
-25
%
past 12 months
Organic Keywords
25
ranking terms
Keyword Trend
-54
%
past 12 months
Backlinks
1878
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
MAD3’s hardest to copy assets are its deep project portfolio and the merger-backed scale of expertise. You have decades of project experience and named projects like Spring Park at Dayton, plus an external link profile of 1,878 backlinks from 363 referring domains. If the site and search presence are aligned to those assets, MAD3 can convert that reputation into predictable, qualified commercial enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
The hero announces the rebrand and lists services but does not surface sector credentials or measurable outcomes, diluting technical authority and prompting qualified buyers to seek proof elsewhere.
Primary conversion is inconsistent: a small 'Get in touch' in the nav and a footer form force users to scroll and decide for themselves, which weakens lead capture and lowers conversion intent.
Client logos, certifications, project value or sector-specific pathways are not prominent, under-signalling credibility and increasing procurement friction for infrastructure, mining and industrial buyers.
With only about 132 organic visits a month and roughly 25 keywords, and a national search rank near 591,716 with a falling trend, buyers searching for engineering support are unlikely to discover MAD3 during shortlisting. That low visibility means most tender lists and procurement searches will never see your project depth, leaving the firm to rely on referrals and existing contacts. If traffic and keyword visibility continue to decline, MAD3 risks losing momentum gained from the 2023 merger and recent project wins.
The three gaps holding you back
What's possible when these gaps are closed
Bring visibility into searches where procurement teams look for civil and mining engineering partners. Growing the current 132 monthly visits and 25 keywords into a larger, sector-focused footprint would put MAD3 in front of shortlisting buyers rather than invisible to them.
Create sector-specific case pages for projects like Spring Park at Dayton that explain outcomes, risk controls and your role in delivery. Presenting that evidence where procurement teams evaluate suppliers turns decades of experience into the kind of proof that wins a place on tender shortlists.
Map the five disciplines, civil, structural, mechanical, land development and project management, into distinct client pathways and sector outcomes so a mining or infrastructure client can find relevant experience quickly. Highlighting certifications, sector results and the right contact for each line will reduce friction in high-risk procurement decisions and lift qualified enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
