Digital Growth Diagnostic

Maker Consulting Services

Multi-disciplinary civil engineering, surveying, planning and project management firm based in Wollongong with offices in Geelong and Shoalhaven, serving councils, government agencies, developers and landowners across regional NSW and Victoria.

Regional public sector experience is strong but not winning shortlists due to low searchable visibility.

Maker Consulting Services has built recognised regional capability and a spotless 5.0 Google rating from 12 reviews across Wollongong, Shoalhaven and Geelong. That credibility and public sector experience are not reflected in search visibility or in project evidence on the pages councils and developers use to assess suppliers. As a result, councils, developers and landowners searching locally are unlikely to find you, costing missed bids and enquiries.

Your online reputation

5

Google star rating

12

Verified reviews

Medium

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Low

Authority Score

6

out of 100

Organic traffic

7

est. monthly visits

Traffic Trend

-96

%

past 12 months

Organic Keywords

2

ranking terms

Keyword Trend

-97

%

past 12 months

Backlinks

104

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

You have a perfect 5.0 Google rating from 12 reviews, a reputational asset that is hard for competitors to fake. You also have meaningful third-party linkage with 104 backlinks from 68 referring domains, showing external recognition across the region. If your site and search presence caught up with those assets, those endorsements could convert directly into more shortlisted bids and enquiries.

How your website scores

Message clarity
3/5
Trust signals
2/5
Conversion design
2/5
Visual maturity
3/5
UX total10 / 20

TECH STACK

UX OBSERVATIONS

Values‑first hero and soft language convey professionalism but do not deliver procurement signals or project outcomes, so technical buyers will not get the quick evidence they need to shortlist Maker CS.

Contact and regional office details are visible yet not integrated into a conversion funnel; this visibility creates missed opportunities because it does not direct buyers toward a single, urgent action (request a brief, download capability statement or view council projects).

Project imagery and leadership blurbs signal capability but are not carrying the visual authority of client logos, performance metrics, tenders won or case study highlights, which under‑signals credibility in competitive public‑sector procurement.

What this means:

Organic traffic has collapsed from about 107 monthly visits to 4, and ranked keywords have fallen from 37 to 1 in the last 12 months, so local buyers will not discover Maker CS when they search. That visibility gap is producing measurable lost enquiries and missed opportunities for councils and developers in Wollongong, Shoalhaven and Geelong despite the strong review score and backlink profile.

The three gaps holding you back

  • Your offline reputation is not working hard online. Maker CS shows regional scale and a 5.0 Google rating (12 reviews), but the site does not surface client logos, quantified project outcomes or short, sector-specific case studies where commercial buyers expect them, so decision-makers cannot quickly confirm capability.
  • Search visibility is effectively absent. Organic traffic fell from around 107 to 4 monthly visits and keywords from 37 to 1, and AI visibility is low, which means councils and developers searching for local engineering partners will rarely discover Maker CS.
  • Service breadth is clear but not packaged for decisions. The site lists many disciplines and uses values-first language, which communicates competence but does not present shortlist-ready assets (capability pack, tender highlights, or outcome metrics) or a single urgent action, reducing conversion from contact to brief.

What's possible when these gaps are closed

  1. Turn project evidence into bid-winning proof

    Lead with three sector-specific case studies on the pages procurement teams visit, each showing measurable outcomes such as budget adherence, schedule performance or hectares serviced. Those concrete examples will let councils and developers assess risk quickly and improve your chances of being shortlisted.

  2. Recover local search visibility to capture enquiries

    Restore organic traffic from 4 back toward the previous 100+ monthly visits and expand ranked keywords beyond the current 1 toward the 37 you had a year ago. Regaining local visibility will allow clients in Wollongong, Shoalhaven and Geelong to find you at the moment they are shortlisting firms or preparing bids.

  3. Turn local trust into shortlist-ready credibility

    Surface your 5.0 rating from 12 reviews and the 68 referring domains as project badges, sector testimonials and clear endorsements on About, Services and Projects pages. Making those signals visible where decision makers look will convert existing goodwill into contactable enquiries and stronger bid prospects.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

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Maker Consulting Services homepage screenshot