Maker Consulting Services has built a solid regional practice across Geelong, Wollongong and Shoalhaven with multi-disciplinary capability in civil engineering, surveying, planning and project management. You show leadership and a breadth of services on the About and Services pages, but there is almost no online evidence of project outcomes or sector-specific proof for councils and developers to verify. With only one Google review, about four visits last month and a single organic keyword, likely buyers are not finding or shortlisting you despite the offline reputation.
Your online reputation
5
Google star rating
1
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
6
out of 100
Organic traffic
7
est. monthly visits
Traffic Trend
-96
%
past 12 months
Organic Keywords
2
ranking terms
Keyword Trend
-97
%
past 12 months
Backlinks
104
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You already have three regional offices in Geelong, Wollongong and Shoalhaven and a multidisciplinary service set that directly serves councils, government agencies and developers. That local footprint and public sector experience are hard for competitors to match and give you direct access to the exact buyers you want. If your website and digital presence were aligned with that capability, those assets could convert into measurable council and developer enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero messaging uses high-level brand language instead of buyer outcomes, creating immediate friction for procurement and development audiences and increasing the time required for a visitor to validate relevance.
Trust signals exist but are not carrying enough visual authority; the absence of client logos, quantified project outcomes and visible case study hooks is under-signalling credibility to councils and government decision makers.
CTAs and decision pathways are weak and low contrast; primary conversion intent is buried in the page flow and footer, which is reducing lead velocity and lowering the likelihood of qualified enquiries.
With roughly four organic visits last month and only one keyword ranking, potential council and developer buyers cannot find or verify your track record online, so you are probably missing shortlisting opportunities. A 96 percent drop in traffic year on year shows enquiries are less likely to come from the site and more likely to rely on individual relationships, making growth uneven and hard to scale.
The three gaps holding you back
What's possible when these gaps are closed
Publish sector case studies and client testimonials tied to your Geelong, Wollongong and Shoalhaven offices so decision makers can verify outcomes without picking up the phone. Even adding five to ten well structured project pages and a handful of client quotes will give procurement officers immediate proof and reduce the need for one-to-one checks.
Create structured pages for council procurement and developer approvals that explain outcomes, timelines and typical deliverables rather than listing services. Refocusing content this way should help recover the visibility you lost when keyword rankings fell from about 37 to one by targeting the terms buyers actually use when shortlisting.
Replace ad hoc phone leads with short sector enquiry paths: a clear contact route, downloadable project briefs and targeted calls to action for council or developer enquiries. Adding simple tracking and a follow-up email sequence will help convert the current four visits per month into a repeatable pipeline that reflects your three-office footprint.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
