McMurtrie Consulting Engineers has built real regional credibility through major works such as the Rockhampton Ring Road and the $1.2bn Shoalwater Bay ASMTI, plus longstanding relationships with local and state government, mining and private developers across Central Queensland. That offline reputation and the 106 organisations linking to your work are not translating into searchable, verifiable proof online. As a result, shortlist and tender opportunities that rely on easy-to-find evidence are being lost to firms with clearer online case studies and outcomes.
Your online reputation
3
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
9
out of 100
Organic traffic
122
est. monthly visits
Traffic Trend
+133
%
past 12 months
Organic Keywords
69
ranking terms
Keyword Trend
-5
%
past 12 months
Backlinks
423
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
You have a hard-to-replicate project portfolio, including the Rockhampton Ring Road and the $1.2bn Shoalwater Bay ASMTI. Your relationships across Central Queensland and repeat access to regional contracts position you strongly for similar major works. If the digital presence catches up, those assets could be turned directly into more shortlist invitations and tender wins.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust cues are present but not carrying enough visual authority, which under-signals capability for large projects and reduces the chance a procurement team will progress to a shortlist.
Hero headline is low-information and visually dominant without qualifying detail, which fails to immediately qualify visitors and increases bounce from buyers who need fast evidence of fit.
Content and navigation fail to structure decision-making for complex buyers, which dilutes conversion intent and makes it hard for tendering stakeholders to find verifiable project proof quickly.
With roughly 119 organic visits a month and an Authority Score of 9, your project credentials rarely reach procurement teams searching online. Even with 106 referring domains indicating strong offline recognition, the absence of clear, verifiable case studies means many bids and shortlist opportunities will go to firms whose evidence is easier to find.
The three gaps holding you back
What's possible when these gaps are closed
Showcasing the Rockhampton Ring Road and the $1.2bn Shoalwater Bay ASMTI as concise, outcome-focused case studies will convert offline reputation into searchable proof. That makes it straightforward for procurement teams to verify past performance and increases the chance of being shortlisted for similar projects.
Targeted content and clearer project proof can start to move the needle on your roughly 119 monthly visits and Authority Score of 9. By focusing on the specific searches procurement teams use in defence, mining and local government, those limited visits become more likely to reach decision makers actively assembling shortlists.
Presenting clear outcome metrics and role-specific proof across your six core service lines will reduce buyer friction and speed decision making. When defence, mining or transport officers can quickly find evidence relevant to their role, you increase the probability of securing invitations to tender and project negotiations.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
