NDsurveyings has built real technical depth and a multi-state footprint across QLD, NSW and WA, led by Nkomo since 2015 and offering drone, mining and civil survey services. That credibility and listed endorsements are visible, yet the website presents capability without frontloaded project proof or a clear next step. As a result, shortlisted tender and procurement conversations are being lost to competitors before buyers can verify your outcomes.
Your online reputation
5
Google star rating
1
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
6
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
5
ranking terms
Keyword Trend
%
past 12 months
Backlinks
32
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to copy assets are a genuine multi-state service footprint across three states (QLD, NSW, WA) and the senior technical experience led by Nkomo since 2015. You also hold recognitions such as GCA membership, ESP-AP endorsement and Local Buy arrangements, and a 5.0 Google rating. If those assets are presented where procurement decision-makers look, they can immediately convert into shortlisted tender invites and direct commercial enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Project evidence is under‑signalled, so buyers cannot quickly validate capability and are unlikely to progress to procurement or tender conversations.
Trust signals are present but not carrying enough visual authority to match the implied technical and multi‑state proposition, diluting credibility when compared with competitors.
CTA hierarchy fails to direct high value action: multiple competing CTAs and long body copy leave next steps ambiguous, weakening conversion intent and lowering enquiry rates.
With only 1 tracked organic session last month and just five ranking keywords, procurement teams rarely find or verify NDsurveyings online. An authority score of 6 and a small backlink base make it easy for buyers to default to better-evidenced competitors, so multi-state capability and accreditations are not turning into tender invites.
The three gaps holding you back
What's possible when these gaps are closed
Showcase three to five detailed, frontloaded case studies that quantify outcomes and include client references where permitted; this gives procurement the evidence they need without extra effort. With homepage counters currently empty and the Projects area not frontloading value, adding clear outcomes will help turn existing visibility into the kind of proof that wins shortlist spots.
Place GCA membership, ESP-AP endorsement and Local Buy arrangements directly on project pages, proposal downloads and the homepage hero so decision-makers see them instantly. Making those credentials prominent, and tying them to your 5.0 Google rating and the existing 32 backlinks from 26 referring domains, turns scattered signals into verifiable credibility for procurement teams.
Simplify to one primary call to action for procurement contact or a tender pack request, and surface your phone number (+61 4 0551 5432) as a clear click-to-call option. Removing competing CTAs and shortening dense copy will reduce friction and convert the almost zero organic activity (1 session) and five keywords of visibility into measurable procurement enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
