Neuplan has built a 50+ person consultancy in Perth, operating across mining, resources, public transport and large industrial projects since 2013. Despite that on-the-ground capability and a perfect 5.0 Google rating, only three public reviews and an authority score of 9 mean sector-specific outcomes and client proof are not visible where procurement teams and project sponsors shortlist firms. That gap is leaving Neuplan out of many high-value WA project conversations that match its strengths.
Your online reputation
5
Google star rating
3
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
9
out of 100
Organic traffic
155
est. monthly visits
Traffic Trend
+37
%
past 12 months
Organic Keywords
63
ranking terms
Keyword Trend
+172
%
past 12 months
Backlinks
58
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Neuplan’s hardest-to-copy assets are a 50+ person on-the-ground team and a decade-plus presence in Western Australia, with direct experience across mining, resources and public transport. A 5.0 client rating, even across three reviews, signals consistently high satisfaction. If Neuplan’s digital presence clearly showcased those assets, they could be converted into a steady stream of high-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority; absence of client logos, project outcomes, quantifiable metrics or endorsements is actively reducing confidence for procurement decision makers.
The site explains services clearly but fails to structure decision-making for complex buyers; multiple equal CTAs and no industry-specific or outcome-driven entry points are fragmenting conversion intent.
The visual system is competent but commercially underpowered; templated layout, low-contrast primary CTAs and generic hero messaging are under-signalling premium capability and suppressing enquiry urgency.
With roughly 155 monthly organic visits and an authority score of 9, Neuplan is effectively invisible to procurement searches that decide shortlisting. Keyword reach has grown from 25 to 68 and traffic is up about 37 visits year-on-year, which shows demand exists but current visibility and messaging are not yet translating that interest into consistent, high-value enquiries.
The three gaps holding you back
What's possible when these gaps are closed
Make Neuplan’s 50+ people and decade of WA delivery the lead story by building outcome-focused sector case pages and expanding client endorsements beyond the current three Google reviews. Showing real project outcomes for mining, resources and public transport will translate the 5.0 rating and field capability into quickly consumable evidence for procurement and sponsors.
Reframe the long list of services into a compact set of sector outcome pages that answer fit and impact in one read for project sponsors. Clear, outcome-led pages reduce the time it takes to assess Neuplan and increase the chance the firm is shortlisted for high-value WA projects.
Leverage the upward keyword trend from 25 to 68 and the traffic increase from 116 to about 155 visits to target the searches that matter in WA projects. Combined with a one-click enquiry pathway, this can convert the current upward visibility into a steady flow of high-value enquiries from mining, transport and industrial clients.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
