Pro-Dig Earthworks has built real local credibility: an owner-operated business since 2008, a visible operational fleet and a 4.7 Google rating from nine reviews, plus a full set of civil and residential services across Tasmania. That strength is not converting into predictable higher-value enquiries because the online presence does not surface sector-specific proof or guide commercial buyers. Semrush data showing about 10 organic visits per month, five ranking keywords and an authority score of 6 confirms the gap between reputation and discoverability.
Your online reputation
4.7
Google star rating
9
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
6
out of 100
Organic traffic
10
est. monthly visits
Traffic Trend
-17
%
past 12 months
Organic Keywords
5
ranking terms
Keyword Trend
+0
%
past 12 months
Backlinks
210
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
You have genuine, hard-to-copy local credibility: an owner-operated business since 2008 and a 4.7 Google rating from nine reviews that signal consistent local satisfaction. You also run a capable fleet that covers both residential and commercial projects across Tasmania, with services from subdivisions and site preparation to landscaping and driveways. If your digital presence catches up and clearly showcases that credibility to builders and developers, those assets can be turned into a steady pipeline of higher-value commercial enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Brand and hero imagery dominate the fold but do not present a clear commercial offer or next step, reducing urgency for buyers who need pricing or a proposal.
Contact and local presence are visible yet the page is under-signalling credibility — no project outcomes, client evidence or certifications are surfaced — so commercial buyers will hesitate to commit to larger contracts.
Navigation tiles and section CTAs exist but fail to structure decision-making by buyer stage (quote, portfolio, capability), which weakens the conversion funnel and increases drop-off for value-driven enquiries.
With only about 10 organic visits a month, an authority score of 6 and five ranking keywords, Pro-Dig is effectively invisible to builders and project managers searching for decision-stage services. That low search visibility means the business relies on sporadic direct leads and word of mouth instead of a repeatable pipeline of commercial projects that match the fleet and capability you already have.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: your 4.7 rating and owner-operated history since 2008 can be turned into sector-specific proof that shortlists you for commercial work. Adding project pages, outcome-focused case studies and targeted client references will let builders and developers see the exact kinds of jobs you have completed and why you are a safe choice.
Lead with the upside: improving rankings for decision-stage queries can move you from roughly 10 visits a month to a meaningful enquiry stream. Focused pages and keyword work that target commercial terms, and build on existing link equity from 210 backlinks and 79 referring domains, will make it far easier for project managers to find and shortlist Pro-Dig.
Lead with the upside: turning a long services list into clear, role-specific offers makes it faster for builders and developers to assess fit and request quotations. Create dedicated service pages for subdivisions, slab and site prep, trenching and civil work with clear scope, typical timelines and next steps so enquiries are better qualified and higher value.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
