Rapallo has built longstanding sector credibility and multi-disciplinary capability across mining, oil and gas and heavy industry, with a visible Perth and Kalgoorlie presence and 30+ years called out in the About copy. That credibility and the site backlink footprint are not translating into direct project briefs because the site prioritises exploration over clear RFQ and contact paths. As a result, shortlist and contract opportunities from senior client teams are being lost even though sessions rose to 103 last month.
Your online reputation
Google star rating
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
9
out of 100
Organic traffic
64
est. monthly visits
Traffic Trend
+281
%
past 12 months
Organic Keywords
221
ranking terms
Keyword Trend
+17
%
past 12 months
Backlinks
600
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Rapallo’s hardest-to-replicate assets are its 30+ year local history and the external validation reflected in 600 backlinks from 93 referring domains. Those two assets give Rapallo credibility few newer firms can match. If the digital presence is aligned to those strengths, they can be turned into a steady flow of direct RFQs and project briefs.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present yet visually weak, which reduces immediate credibility for procurement teams and increases friction when buyers try to justify a shortlist.
Primary CTA hierarchy pushes exploration (Our Projects) rather than procurement actions, which dilutes conversion intent and drives lower-value interactions instead of direct briefs or RFQs.
The visual system is competent but generic, which masks long-term sector experience and reduces perceived differentiation versus larger or more established consultancies.
With only about 103 sessions in the latest month and an authority score of 9, Rapallo is being seen but not by the decision-makers who issue project briefs. The gap between 600 backlinks and low traffic shows the issue is messaging, hierarchy and conversion paths rather than lack of endorsement, so valuable shortlist opportunities are not being captured.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: make your 30+ year history and Perth and Kalgoorlie presence the primary prompt for decision-makers rather than buried in long About copy. Reposition quantified outcomes and sector-specific proof where heads and procurement teams look so the UX trust score moves from 3 to a level that supports direct project briefs.
Create clear, contextual CTAs and brief capture paths so ‘Our Projects’ browsing becomes a direct step towards an RFQ; that addresses the current UX conversion score of 2. A small set of targeted forms and visible contact routes should increase qualified brief submissions and shorten the time between first contact and contract.
Optimise landing pages and messaging for the 600 backlinks and 93 referring domains so those external links feed brief-ready traffic instead of casual visits. Given sessions rose from 27 to 103 over the last 12 months, better structure and conversion paths could turn that upward trend into consistent, high-value enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
