Rare has built visible local credibility: a 4.7 Google rating from 33 reviews and a backlink footprint of 175 links from 82 domains. That reputation is not translating into predictable online demand because search visibility and the website are not presenting the proof and clear next steps buyers need. As a result, technical buyers and search-driven prospects who might engage are instead slipping away before contact is made.
Your online reputation
4.7
Google star rating
33
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
5
est. monthly visits
Traffic Trend
-91
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
-95
%
past 12 months
Backlinks
175
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Rare has two assets that are hard to replicate: a 4.7 Google rating based on 33 reviews, and 175 backlinks from 82 referring domains. Those items show real client relationships and third-party validation that competitors cannot easily buy. If the website and search presence are aligned with those assets, they can be turned into steady, higher-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Visual and verbal framing signals built-environment services rather than technology, creating category confusion that stops IT buyers recognising Rare as a relevant vendor.
Hero messaging is generic and undifferentiated while CTAs are low contrast and visually secondary, which dilutes conversion intent and raises friction for contact or lead capture.
Trust proof is present but not front-loaded or technology-specific; absence of prominent client logos, measurable outcomes, or technical credentials weakens rapid buyer validation and lowers lead quality.
With organic traffic down from about 131 to 12 month-on-month and only 2 keywords now ranking (a 95% drop), search-driven prospects have largely stopped finding Rare online. Monthly organic visits are effectively negligible, so the business cannot rely on inbound search to fill a pipeline. That lack of discoverability constrains sales growth and shifts the burden onto referrals and manual outreach.
The three gaps holding you back
What's possible when these gaps are closed
Use the 4.7 rating and 33 reviews as clear, decision-ready proof on pages where buyers choose to contact you. Making those reviews visible at the point a buyer evaluates services can turn credibility into measurable enquiries and shorter decision cycles.
Rebuilding rankings can restore traffic lost when visits fell from about 131 to 12 in a year and keywords dropped from 44 to 2. Targeted content and on-page fixes aimed at a small set of high-intent keywords can make search-driven prospects start finding Rare again.
With 175 backlinks from 82 domains but an authority score of 8 and only 1 visible organic keyword, there is an opportunity to turn links into ranked content and clearer offers. Surfacing case studies and outcome-focused service pages tied to those links will help lift rankings and give technical buyers the clarity they need to engage.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
