Rare has built genuine credibility in market: a 4.7 Google rating from 33 reviews and 175 backlinks from 82 referring domains show real client approval and external endorsement. That credibility is not translating online — the site only records about 12 visits a month and ranks for 2 organic keywords, leaving many ready-to-buy buyers and higher-value opportunities unreachable. Unless search visibility and on-page clarity match that reputation, growth will stay manual and uneven.
Your online reputation
4.7
Google star rating
33
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
5
est. monthly visits
Traffic Trend
-91
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
-95
%
past 12 months
Backlinks
175
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Rare’s strongest assets are a 4.7 Google rating from 33 reviews and a backlink footprint of 175 links across 82 referring domains. Those two things are hard for competitors to replicate because they reflect real client outcomes and external endorsement. If the digital presence catches up, these assets can be turned into predictable inbound leads and more higher-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
A generic, oversized hero headline dominates attention and does not communicate services, outcomes or target clients; this raises bounce risk and reduces the likelihood of receiving qualified enquiries.
Merger copy that explicitly references Rare is confined to a small contrasting card rather than being integrated into the primary hierarchy; this fails to convert existing local reputation into predictable inbound leads and dilutes brand recognition.
Calls to action are visually weak and deprioritised relative to editorial imagery; the page fails to structure decision-making for B2B buyers and therefore weakens conversion intent for higher-value, consultative sales.
With only about 12 monthly visits and ranking for just 2 organic keywords, most of the credibility shown in your 4.7 rating and 175 backlinks is invisible to buyers. That means inbound enquiries are low and unpredictable, and higher-value B2B work is being lost to firms with clearer search visibility and page-level clarity.
The three gaps holding you back
What's possible when these gaps are closed
By exposing your 4.7 rating and 33 reviews to more buyers, you can turn passive goodwill into repeatable enquiries. Increasing monthly visitors from 12 to a few hundred would surface those endorsements to a much larger shortlist of buyers and deliver more consistent, higher-value leads.
There are already 175 backlinks from 82 referring domains to build on, so focused work could lift your authority and search presence. That would help reverse the fall from 131 to 12 monthly visits and expand keyword coverage well beyond the current 2 terms.
Clear service pages, outcomes and metadata would turn a tiny pool of visitors into qualified enquiries, which matters when traffic is only 12 visitors a month. Better decision support on page level makes it easier for buyers to shortlist Rare and converts reputation into higher-value enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
