Raw Worx, based on the Gold Coast, has built a specialist reputation delivering bridge, concrete and marine works along Australia s east coast, backed by a 5.0 Google rating and documented work for government and commercial clients. That credibility is not translating into enquiries because the site shows major projects without short, outcome-focused case studies, photos or client testimony. Councils, road authorities and state asset managers are likely skipping Raw Worx when they cannot validate capability quickly.
Your online reputation
5
Google star rating
5
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
58
est. monthly visits
Traffic Trend
+0
%
past 12 months
Organic Keywords
23
ranking terms
Keyword Trend
+17
%
past 12 months
Backlinks
1326
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to replicate assets are a flawless 5.0 Google rating from five reviewers and a specialist record delivering bridge and infrastructure repair across the east coast. Membership of ACRA and a portfolio of major projects give Raw Worx credibility rivals will find hard to match. If those strengths are presented with three short, shortlist-ready case studies and clear contact pathways they could convert into steady council and state enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the company s claimed leadership, reducing inclusion in procurement shortlists.
The hero is visually busy and the decorative headline reduces immediate legibility, weakening first impression and increasing bounce risk.
Conversion path is fragmented: the phone number is prominent but there is no procurement‑ready CTA, case outcomes or client evidence to drive contact from tendering decision makers.
Only about 58 organic visits per month and 21 ranking keywords mean your online visibility is too small to supply a steady stream of enquiries from engineers and asset managers. That low visibility exists despite 1,326 backlinks from 122 domains and a 5.0 rating, which shows reputation is present but not visible where buyers search. The net result is missed shortlist and tender opportunities for council and state work.
The three gaps holding you back
What's possible when these gaps are closed
Turn your 5.0 Google rating and listed major projects into three short, shortlist-ready case studies focused on outcomes, photos and client testimony. Publishing these for bridge remediation, deck waterproofing and expansion-joint work will let road authorities and councils validate you in minutes and move Raw Worx onto supplier shortlists.
Transform the 1,326 backlinks from 122 domains into improved search visibility by fixing on-site structure and targeting high-value technical keywords. With only 58 visits a month and 21 ranking keywords, modest SEO and content work could turn existing link equity into noticeably more organic traffic and enquiries.
Provide tender-ready technical summaries, specifications and short client endorsements for bridge remediation, deck waterproofing and expansion-joint work to match what procurement teams expect. These bid-ready materials reduce the time engineers need to confirm capability and will increase the chance Raw Worx is invited to tender or shortlisted for council and state projects.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
