Seaforth Civil has built real regional credibility over 35 years delivering civil and earthworks across the Mackay/Paget area from its Mount Pleasant base. That offline track record and fleet capability are clear strengths, but the company’s 35-year claim is not visible or verifiable online — there are only four Google reviews and limited About content. As a result councils, developers and RMS teams are likely skipping Seaforth when compiling shortlists for tenders and large projects.
Your online reputation
4.3
Google star rating
4
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
15
out of 100
Organic traffic
97
est. monthly visits
Traffic Trend
-9
%
past 12 months
Organic Keywords
65
ranking terms
Keyword Trend
+44
%
past 12 months
Backlinks
483
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
The company’s hardest-to-copy assets are its 35 years of regional civil work and a live project footprint across regional Queensland, including Mackay and Paget. That history is supported by an existing web presence with 483 backlinks from 122 referring domains, showing an established network and recognition. If the digital presence is aligned to that history, those assets can be turned into shortlist-ready evidence that wins council and developer enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero headline is visually dominant yet partly illegible, so buyers miss the value proposition and the site fails to create a confident first impression.
Trust signals are present but under-signalling credibility because accreditation icons and client logos are small, low-contrast and lack contextual proof, so procurement teams will not feel shortlist-ready confidence.
Hierarchy and CTAs are inconsistent and competing, producing decision friction: multiple secondary CTAs and a vague 'Call an expert' button prevent a single clear next step for tender or developer enquiries.
Claiming 35 years of work while having only four Google reviews and minimal About content means procurement teams cannot easily verify experience and will tend to favour better-documented competitors. With roughly 97 organic visits a month and a national search rank around 682355, the site is not generating the visible, qualified enquiries needed to convert that offline track record into tender opportunities.
The three gaps holding you back
What's possible when these gaps are closed
Make the upside very clear by turning the 35-year history and project list into published case studies, photo galleries and a reviews campaign that raises visible verification beyond the current four Google reviews. That makes it easy for councils and developers to confirm capability quickly during shortlisting.
Rewrite the Services section (Civil Construction, Earthworks, Project Management) into sector-specific capability statements with measurable outcomes and past project metrics so fit can be judged at a glance. Given the current 65 organic keywords and recent keyword growth, more focused pages will also improve relevance for procurement searches.
Convert the current ~97 visits per month into tender-ready enquiries by adding simple lead capture and qualification flows that pre-screen projects and push high-quality enquiries to your tender pipeline. Even a small conversion of existing traffic will create a steady stream of shortlist-ready leads to follow up with your sales and estimating teams.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
