Sheppard Mining Contracting has built real operational capability in Kalgoorlie, delivering civil construction, carpentry, underground support and fixed plant maintenance to nearby mines and camps. That local presence and a 5.0 Google rating show credibility, but the business is losing shortlist requests because the site does not present accreditations, case studies or measurable project outcomes. Procurement teams cannot quickly confirm experience or compliance, so visible on-site capability is not converting into enquiries from regional operators.
Your online reputation
5
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
10
out of 100
Organic traffic
2
est. monthly visits
Traffic Trend
-81
%
past 12 months
Organic Keywords
19
ranking terms
Keyword Trend
-14
%
past 12 months
Backlinks
47
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
The business’s strongest assets are a commanding local position in Kalgoorlie and a five-line service capability spanning civil, carpentry, underground support, fixed plant maintenance and general mining maintenance. You also have a perfect 5.0 Google rating, even if it is based on just two reviews. If those assets are matched by a procurement-ready capability pack on the website, they can be turned into shortlist invites from nearby operations.
How your website scores
TECH STACK
UX OBSERVATIONS
The homepage signals a capable local crew but is not carrying enough visual authority for commercial buyers; absence of client logos, safety or compliance credentials is diluting trust for procurement teams.
The information hierarchy privileges brand imagery over decision-making; buyers cannot quickly find a capability statement, case studies or a procurement-ready contact path, weakening conversion intent and lengthening the sales cycle.
Visual details undermine perceived maturity: a basic circular logo, large unstructured hero text and a developer credit in the footer create the impression of a template site, which reduces confidence among buyers evaluating contractor maturity.
With just 3 visits in the latest month (down from 16 a year ago) and a national search rank of 2,346,847, new clients are unlikely to find SMC through search alone. That low visibility, combined with only two Google reviews, means procurement teams will default to suppliers who can immediately prove experience and compliance. Until project evidence and accreditations are surfaced, visible on-site capability will continue to underperform in converting enquiries.
The three gaps holding you back
What's possible when these gaps are closed
Turn the 5.0 Google rating and visible Kalgoorlie operations into documented project proof by adding two to four case studies with photos, quantified outcomes and client contacts. That evidence makes it fast for procurement teams to confirm experience and materially increases the chance of being shortlisted for local contracts.
Create three focused packages from the existing five core service lines so procurement can instantly see who you serve and how. Each package should include a concise compliance checklist and one quantified project example to replace the current broad list and speed decision making.
Improve site structure and add targeted project pages to move organic traffic off near-zero; you recorded 3 visits this month (down from 16 twelve months ago) and currently rank for 19 keywords. Raising visibility from that base will increase discovery by local procurement teams and generate measurable shortlist enquiries within months.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
