Stratum Civil has built tangible on-the-ground capacity and local reputation as a family-owned civil contractor in Brisbane, delivering bulk earthworks, roadworks, utilities and land development across Queensland. That fleet and multi-discipline service set are not translating into developer or council enquiries because the site and search presence do not show verifiable projects, outcomes or clear capacity statements. As a result, shortlist decisions and near-term projects are going to competitors who make delivery and capacity easy to verify online.
Your online reputation
4.1
Google star rating
9
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
27
est. monthly visits
Traffic Trend
-60
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
-96
%
past 12 months
Backlinks
25
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Stratum Civil’s hardest to copy assets are physical capacity and local reputation: you deliver five core service lines across bulk earthworks, civil infrastructure, roadworks, residential communities and utilities, and you hold a 4.1 Google rating from nine local reviews. If the digital presence catches up, those assets could be presented to decision-makers and directly convert more developer and council enquiries into bids and contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
The blocked hero erases the first impression and main CTA, causing visitors to miss the primary value proposition and increasing bounce from high-value prospects.
Project thumbnails, summary text and capacity stats exist but are visually lightweight and undifferentiated, so they fail to satisfy procurement gatekeepers who need clear evidence of delivery and scale.
Partner logos and a team photo are present but lack context, metrics or outcomes, which under-signals credibility for councils and developers assessing risk and capacity.
Organic visibility has fallen roughly 60 percent and ranking keywords have dropped from 49 to 2, which means fewer developers and council officers will find or assess Stratum when searching for contractors. With monthly visits down to about 38, the site is not producing the steady inbound enquiries needed to match your fleet capacity and win near-term projects.
The three gaps holding you back
What's possible when these gaps are closed
Convert your nine Google reviews and 4.1 rating into clear credibility by publishing three to five detailed project case studies with photos, scopes, timelines and client outcomes. That evidence lets procurement officers and developers verify delivery quickly and move Stratum onto shortlists rather than relying on phone calls alone.
Package the five core services into project-type pathways for developers and councils, for example a subdivision earthworks pathway and a municipal roadworks pathway with typical timelines and capacity statements. Clear pathways and targeted calls to action will increase the number of qualified enquiries from the two buyer groups that matter most.
Targeted SEO and content work focused on recovering keywords from 2 toward previous levels and reversing the roughly 60 percent drop in visibility can materially increase inbound leads. Simple fixes like adding descriptive meta information, optimised project pages and local signals will help get Stratum found by developers and councils again.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
