Survey Group has built genuine sector credibility: 21 years operating across Western Australia, multiple WA offices and clear specialisation in mining, energy, construction and marine surveying. Despite a 5.0 Google rating and growing organic visibility, the site fails to surface project outcomes, accreditations and client evidence, so procurement teams and tier-one buyers are being lost at the shortlist stage. The mismatch is visible in the details: steady backlink depth and traffic growth exist, but the site does not present the right evidence for large, technical contracts.
Your online reputation
5
Google star rating
5
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
9
out of 100
Organic traffic
225
est. monthly visits
Traffic Trend
+169
%
past 12 months
Organic Keywords
214
ranking terms
Keyword Trend
+208
%
past 12 months
Backlinks
369
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your two strongest assets are hard to copy: 21 years of WA surveying presence and multi-office capacity across the state. Public endorsement and sector reach are real — a 5.0 Google rating from five reviews, plus 68 referring domains and 369 backlinks. If the digital presence clearly shows project outcomes and decision pathways, those assets make it realistic to win more tier-one briefs and larger contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the credibility the business is trying to project, diluting buyer confidence for large technical projects.
The homepage explains services broadly but fails to structure decision-making for buyers with complex needs, weakening conversion intent and increasing friction for high-value enquiries.
The visual system is competent but commercially underpowered; generic hero imagery, repetitive copy and low CTA prominence reduce the site’s ability to translate reputation into predictable, high-value leads.
Even with 21 years in the market and a flawless Google rating, the site only attracts about 225 organic visits a month and ranks very low nationally, so procurement teams rarely find or shortlist you online. The business is left with unpredictable, low-volume enquiries while better-presented competitors capture the high-value, technical briefs you are built to deliver.
The three gaps holding you back
What's possible when these gaps are closed
Convert your long history and public endorsements into clear, shortlist-ready evidence by surfacing project outcomes, accreditations and the five-star client comments. With 369 backlinks and a five-star rating already in place, presenting that evidence clearly will make it much harder for tier-one buyers to overlook you.
Make it obvious which services solve which commercial problems by prioritising the few offerings that matter to minerals, energy and civil engineering buyers rather than listing every technical capability. With organic keywords up from 73 to 225 and traffic growing, clearer messaging will help decision-makers shortlist you instead of moving on to competitors.
Raise the visual and copy quality so the site signals premium technical delivery and reduces friction for high-value enquiries, for example stronger hero imagery, clearer CTAs and prominent technical proof. Organic traffic has already climbed from 91 to 245 in the past year and keywords have increased substantially, so improving how that audience converts will deliver more predictable, higher-value briefs.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
