Digital Growth Diagnostic

TABEC Civil Engineering Consultants

Perth-based civil engineering consultancy specialising in land development, civil infrastructure and marine works for developers and government clients across Western Australia.

Award-winning projects, but weak online proof is losing shortlist chances.

TABEC has built strong local credibility in Perth through high-profile projects and industry recognition, including UDIA-recognised work such as Shoreline at North Coogee and a flawless 5.0 Google rating from four reviews. That reputation is not turning into predictable online shortlists because project pages and service copy do not present decision-ready proof like quantified outcomes, client names or before-and-after evidence. As a result, developers, government procurement teams and commercial clients are often unable to verify capability quickly and move TABEC off their shortlist.

Your online reputation

5

Google star rating

4

Verified reviews

Medium

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Low

Authority Score

10

out of 100

Organic traffic

527

est. monthly visits

Traffic Trend

+85

%

past 12 months

Organic Keywords

205

ranking terms

Keyword Trend

+39

%

past 12 months

Backlinks

225

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

You have two assets that are genuinely hard to replicate: a portfolio that includes UDIA-recognised projects such as Shoreline at North Coogee, and a wide base of third-party links with about 225 backlinks from roughly 100 referring domains. You also have a flawless 5.0 Google rating from four reviews that signals happy clients. If the online presentation matched that credibility, those assets could be turned into direct shortlist enquiries and higher-value project leads.

How your website scores

Message clarity
3/5
Trust signals
3/5
Conversion design
3/5
Visual maturity
3/5
UX total12 / 20

TECH STACK

CMS
WordPress
Analytics
Google AnalyticsGoogle Tag Manager

UX OBSERVATIONS

Hero section does not state a single, customer-focused value proposition, so visitors cannot quickly answer why they should shortlist TABEC; this reduces immediate engagement and increases bounce risk.

Project thumbnails and award mentions exist but lack outcome metrics, client names or concise case takeaways, so credibility is visible but not decision-ready; this dilutes the site’s ability to convert interest into enquiries.

Primary conversion actions are inconsistent and buried (contact form at page bottom, multiple orange CTAs without hierarchy), so the site fails to structure a clear conversion path and weakens predictable lead generation.

What this means:

With only about 466 organic visits a month and roughly 202 ranking keywords, TABEC is being seen by too few shortlist decision-makers to generate steady enquiries. Even with 225 backlinks, 100 referring domains and a perfect 5.0 Google rating from four reviews, that credibility is not converting because case studies and service detail do not present clear, verifiable outcomes. The net effect is missed, unpredictable shortlists from developers and government teams at a time when site visits are rising.

The three gaps holding you back

  • Hero fails to answer ‘why you’. This costs immediate engagement and increases bounce risk — the homepage does not lead with a single customer-focused value proposition or sector-specific opener despite visible projects and awards.
  • Reputation not effectively leveraged online. Awards, project names and claims of long-standing client relationships appear on the site, but external proof is thin where buyers look — the Google listing is 5.0 from four reviews and project pages lack client names, outcome metrics or concise case takeaways.
  • Enquiry actions are inconsistent and buried. Phone and email appear in the header but primary conversion options (contact form, orange CTAs) are low in the page hierarchy with no clear CTA hierarchy, so interest does not reliably convert into enquiries.

What's possible when these gaps are closed

  1. Turn projects and awards into shortlist-winning case studies

    Lead with the UDIA-recognised Shoreline at North Coogee and create three to four decision-ready case studies that show measured outcomes such as cost performance, delivery timeframe and client reference. Presenting quantified before-and-after evidence and named clients will let shortlist teams verify capability in minutes rather than days.

  2. Make service pages that speak to decision-makers

    Rewrite the four broad service areas into targeted pages that spell out scope, deliverables, typical programmes and risk allocation for developers and government buyers. Clear, role-specific descriptions reduce procurement friction and make it easier for project managers to shortlist TABEC without extra calls.

  3. Turn links and reputation into regular visibility

    Leverage the existing 225 backlinks and roughly 100 referring domains to boost keyword rankings and lift visibility beyond the current 466 monthly visits and 202 keywords. With focused SEO and content that matches intent, those existing signals can be converted into steady search-driven enquiries rather than sporadic traffic.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

Ready to find out what stronger digital growth could look like

Book a free 20-minute strategy call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.

TABEC Civil Engineering Consultants homepage screenshot