TJ Consulting Engineers has built credible Melbourne-based engineering capability since 2012, with founders Toshihiko Matsuzaki and Jason Chye and projects such as Deakin University, Melbourne Central Tower and Ippudo in Perth. That track record and client base give the firm real credibility, but the site does not present outcomes, prioritise services or guide procurement and project managers to the next step. As a result, shortlists and tender opportunities that match TJ’s strengths are being lost before contact is made.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
5
out of 100
Organic traffic
65
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
22
ranking terms
Keyword Trend
-46
%
past 12 months
Backlinks
167
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
TJ has built durable, hard-to-replicate assets: a decade-plus practice (founded 2012) and a multidisciplinary portfolio across five sectors — commercial, retail, education, residential and infrastructure. The firm also has a list of notable, recognisable projects including Deakin University, Melbourne Central Tower and national retail fit-outs. If the digital presence catches up to those assets, they can be translated into a steady flow of qualified enquiries and stronger shortlist conversion.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero leads with a broad sustainability statement while downplaying services and outcomes, which causes buyer uncertainty and stalls decision-making at first impression.
Portfolio grid dominates without project context, filters or outcome cues, which prevents visitors from quickly triaging relevant work and raises effort required to evaluate fit.
Client logos and testimonial text exist but are visually weak and small, so credibility is under-signalled and fails to drive enquiries or justify premium positioning.
With only 65 organic visits a month and an authority score of 5, TJ is effectively invisible to many commercial buyers searching nationally (national search rank 818,114), so visible client work is not turning into enquiries. The fall from 54 to 29 ranked keywords shows search visibility slipping where procurement and project managers look, making shortlist wins harder to predict and capture.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: your decades of experience and recognised projects can become the proof buyers need. Build six sector-focused case studies that quantify outcomes and surface client names and dates so procurement and PMs can judge relevance in seconds.
Lead with the upside: a curated, searchable portfolio turns browsing into decision-making. Prioritise the most relevant projects across the five sectors, add quick filters and outcome cues so the 65 monthly visitors can find matched work without extra effort.
Lead with the upside: clearer hero messaging, stronger CTAs and defined next steps will move more visitors from interest to contact. Even modest uplifts from the current 65 visits a month can produce measurable enquiries, and simple measurement lets you iterate to grow that number reliably.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
