TOD Consulting Engineers has built a respected technical reputation on the Sunshine Coast, with ISO 9001 certification, industry awards and RPEQ and CPEng registrations noted on the About page. Those credentials and a 5.0 Google rating are real assets, but they are buried below the hero and low-contrast, so busy procurement leads and builders cannot verify competence quickly. As a result, shortlist placements and qualified enquiries are being lost even though external links and referrals exist.
Your online reputation
5
Google star rating
2
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
13
est. monthly visits
Traffic Trend
+24
%
past 12 months
Organic Keywords
110
ranking terms
Keyword Trend
-34
%
past 12 months
Backlinks
391
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have a 5.0 Google rating from 2 reviews and a substantial backlink footprint of 391 links from 171 referring domains, plus documented ISO 9001 certification and industry awards. Those recognitions and external endorsements could be turned into shortlist-ready enquiries if the online presentation made verification simple and immediate.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero image and headline prioritise ambience over competence, reducing immediate perception of technical capability and delaying buyer judgement.
Credibility assets such as testimonials, award claims and an ISO badge are present but visually de-emphasised, so they fail to convert credibility into procurement confidence.
No primary CTA or clear next step in the hero or topfold, creating friction for visitors who are ready to engage and forcing them to hunt for contact or proof points.
With roughly 13 organic visits per month and an authority score of 8, very few procurement leads are finding the site and even fewer see the proof they need to shortlist you. At the same time the site has 391 backlinks and a 5.0 rating, but buried credentials and no clear topfold contact mean decision-ready buyers drop out before converting.
The three gaps holding you back
What's possible when these gaps are closed
Make ISO 9001, awards and RPEQ/CPEng status immediately visible in the topfold so procurement officers can confirm competence within seconds. Presented alongside your 5.0 Google rating and 171 referring domains, this will materially increase shortlist placements by turning passive reputation into verifiable proof.
Add a single primary call to action in the hero, such as Request a Project Brief or Start a Prequalification, so builders and project managers have a clear next step. With about 13 organic visits per month and 26 in the latest month, even small uplifts in on-site conversion will deliver more qualified leads to feed your local pipeline.
Create three to five focused case pages for councils, builders and developers that highlight quantified outcomes and project scope so visitors do not have to infer fit. Targeted pages will help recover lost keyword visibility after the drop from 166 to 110 keywords and make the existing 391 backlinks and 171 referring domains work harder for relevant enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
