TOD engineers & project managers have built genuine regional credibility through awards, ISO9001 certification and panel pre-qualifications, and by delivering civil and structural projects across the Sunshine Coast and wider Queensland. The small team lists high-profile project experience from Brisbane’s Inner Northern Busway to international airport work and holds a 5.0 Google rating from two reviews. That credibility is not translating into higher-value council, developer or builder contracts because the site buries concise proof and offers no clear pathway for procurement teams or tendering officers.
Your online reputation
5
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
13
est. monthly visits
Traffic Trend
+24
%
past 12 months
Organic Keywords
110
ranking terms
Keyword Trend
-34
%
past 12 months
Backlinks
391
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have two hard-to-copy assets: formal pre-qualifications and ISO9001 plus industry awards, and an established off-site endorsement profile of 391 backlinks from 171 referring domains. If the digital presence is aligned to those assets, they could be converted into clearer tender briefings and panel appointments with councils, developers and builders.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero identifies the firm but fails to direct next action or articulate differentiated value for target buyers, so visitors have no clear reason to enquire.
Testimonials, award wording and an ISO mark are present but visually de-emphasised and lacking outcome metrics or client logos, so trust is present but not carrying enough visual authority to convert procurement teams.
Service panels are decorative rather than decision-structuring and there is no prominent primary CTA or contact channel above the fold, which weakens conversion intent and reduces enquiries for higher-value projects.
With only about 26 organic visits a month, an authority score of 8 and 110 ranked keywords, procurement teams searching for commercial engineering partners are unlikely to find TOD when it matters. That visibility gap means awards, pre-quals and a perfect 5.0 Google rating from two reviews are not turning into enquiries or higher-value contracts, so many council and developer opportunities are being missed.
The three gaps holding you back
What's possible when these gaps are closed
Make credentials scannable so procurement officers can verify them in seconds by using one-page summaries, client logos and one-line verification statements. Highlight ISO9001, panel pre-qualifications and awards alongside the 5.0 Google rating and downloadable evidence so a brief can be prepared without extra emails.
Create a clear above-the-fold pathway that directs council, developer and builder visitors to a single ‘Request a project briefing’ action and a short tender readiness form. Making that CTA prominent should turn passive visits into measurable briefing requests and speed up qualification for higher-value contracts.
Use the 391 backlinks from 171 referring domains to support targeted pages for priority commercial keywords so monthly organic visits can grow beyond the current ~26 a month. Improving on-page signals and focused content around Sunshine Coast council and developer needs will raise visibility, increase relevant enquiries and make the firm easier to find in national searches where the current rank is very low.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
