TOD engineers & project managers have built clear sector credibility across the Sunshine Coast and wider Queensland, with RPEQ/CPEng registrations and project experience on schemes such as Brisbane’s Inner Northern Busway and the Clem7 motorway tunnel. They hold ISO9001, Local Buy and Sunshine Coast Council pre-qualification and several industry awards, but those items are buried on the About page rather than shown where procurers look. Because of that layout, councils, builders and developers are likely filtering TOD out of shortlists before making contact, costing the firm procurement enquiries and project opportunities.
Your online reputation
5
Google star rating
2
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
13
est. monthly visits
Traffic Trend
+24
%
past 12 months
Organic Keywords
110
ranking terms
Keyword Trend
-34
%
past 12 months
Backlinks
391
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
The business has two hard to replicate assets: formally qualified engineers and verified pre-qualifications including ISO9001, Local Buy and Sunshine Coast Council pre-qualification, plus multiple industry awards. Combined with real project experience on high profile infrastructure, these strengths could turn shortlist invitations into tender opportunities if the credentials are presented clearly in the right places on the site.
How your website scores
TECH STACK
UX OBSERVATIONS
The hero and tagline establish friendliness but do not present measurable project outcomes or shortlisting cues, which stops decision makers from quickly assessing suitability.
Trust signals (testimonials, quality mark, award claim) are present but visually weak and scattered, diluting credibility when a procurer needs compact, verifiable proof.
Calls to action and contact routes are de‑emphasised and buried; the site fails to create an immediate conversion path for time‑poor buyers, reducing inbound procurement enquiries.
With a national search rank near 1,432,381 and only about 26 visits in the latest month, TOD is effectively invisible to time-poor procurers doing quick shortlist checks. The site does show some topical reach — 110 keywords and 391 backlinks — but an authority score of 8 means those signals are not converting into enquiries. The clear business consequence is missed shortlisting opportunities despite strong on-paper capability.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: placing ISO9001, Local Buy, Sunshine Coast Council pre-qualification and RPEQ/CPEng badges where procurers scan first turns credibility into eligibility. Featuring these on the homepage and every service page gives the 26 monthly visitors immediate proof they meet procurement checks, shortening time to shortlist and increasing the chance of tender invitations.
Lead with the upside: clear, prominent contact routes and a procurement-specific call to action will convert more of the tiny existing traffic into real leads. Add a dedicated procurement contact, click-to-call on mobile and a downloadable pre-qual pack so shortlisting teams can act during a single visit instead of leaving frustrated.
Lead with the upside: create buyer-focused pathways for councils, builders and developers so each visitor can quickly see relevant capability and projects. With 110 keywords, down from 166 a year ago, reorganising content into sector pages and highlighting matched projects will cut search friction and help convert qualified visitors into enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
