Digital Growth Diagnostic
CLARITY Imaging Australia
- Leesa Gibbs
- Operations Manager
- Newcastle, NSW
The good news:
You have hard to copy local credibility: a 4.7 Google rating from 48 reviews that signals strong patient trust. You also operate a full clinical imaging suite in Waratah with MRI, CT, low dose CT, ultrasound, dental OPG, lung cancer screening and image-guided procedures, all under local ownership in Newcastle. If your online presence simply matched those strengths, those assets would make it much easier to convert existing interest into more referrals and bookings.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for CLARITY Imaging Australia
Your reputation is a real asset
4.7
Google star rating
48
Verified reviews
Medium
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Present clear clinical imaging authority up front
Lead with professional scan-room and equipment imagery, clinician portraits and simple service labels so first impressions match your 4.7 Google rating and specialised offering. When the hero confirms clinical competence within seconds, clinicians and patients are more likely to move from interest to action on the roughly 3,132 visits you already receive each month.
Create a single clear action path for referrers and patients
Make the primary booking and referrer pathways obvious by removing duplicate portal links and shortening the menu so a single CTA is visible on entry. A trimmed, role-specific nav will reduce friction for clinicians and patients and lift the conversion rate on calls to (02) 4990 2655 and the online booking flow.
Surface reviews and clinical proof where decisions are made
Push your 4.7 rating, 48 reviews and clinician credentials onto service and referrer pages so that proof appears at the moment of decision for lung cancer screening, MRI and image-guided procedures. Showing this social and clinical proof where bookings and referrals actually happen will speed decisions and make existing local goodwill work harder.
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Respected Newcastle radiology clinic with strong local reputation, but the website is not turning that trust into referrals.
Clarity Imaging has built genuine clinical credibility in Waratah through a broad, specialised service lineup — MRI, CT, digital X-ray, ultrasound, dental OPG, lung cancer screening and image-guided procedures — and a 4.7 Google rating from 48 reviews. That credibility is not converting because homepage visuals, navigation and page structure fail to reassure clinicians or guide patients to a clear next step. As a result, referring clinicians and local patients are being lost at the decision point despite active interest.
CLARITY Imaging Australia's online presence — what the data reveals
AI Visibility
Moderate
Authority Score
21
out of 100
Organic traffic
3132
est. monthly visits
Traffic Trend
+1
%
past 12 months
Organic Keywords
824
ranking terms
Keyword Trend
+28
%
past 12 months
Backlinks
2471
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
Primary booking action is visually buried; this will cause lost online bookings and frustrated referrers because the site fails to prioritise a single, urgent conversion path.
Clinical credibility is under-signalled; absence of prominent accreditations, clinician names or measurable outcomes dilutes trust for GPs and patients considering higher-acuity imaging.
Navigation and CTAs are equal-weight and visually similar; this fragments decision-making and increases cognitive load, preventing fast task completion for booking or referral workflows.
TECH STACK
Two more things we noticed
- Navigation and portal clutter is costing bookings. Repeated portal links and a long, unstructured nav split attention between admin tasks and patient/referrer actions, so callers and GPs do not see a clear next step to book or refer.
- Visuals and messaging undermine clinical authority. The hero imagery and treatment‑style visuals read like consumer physiotherapy rather than diagnostic radiology, which reduces professional confidence and patient reassurance at first glance; partner logos are scattered and visually weak.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.