Digital Growth Diagnostic
Derbarl Yerrigan Health Service
- Mathew Wilson
- Director
- Perth, WA
The good news:
Derbarl Yerrigan’s hardest to replicate assets are its long history and local standing: founded in 1974, four clinics and a 4.3 Google rating from 160 reviews. You also have real operational scale with 127 staff serving multiple Perth suburbs. If the online presence better reflected that cultural authority, those assets could drive predictable bookings, memberships and ongoing care engagement.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for Derbarl Yerrigan Health Service
Your reputation is a real asset
4.3
Google star rating
160
Verified reviews
High
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Make the site unmistakably Aboriginal community controlled
Lead with your heritage and clinic footprint so visitors immediately know they are on a community controlled service — four clinics, 127 staff and a history since 1974. Calling out your 4.3 Google rating from 160 reviews in that opening will turn more of the roughly 4,900 monthly visitors into bookings and membership enquiries.
Create clear urgent access and clinic finder paths
Make clinic locations, membership and urgent help CTAs prominent above the fold so people can call or book within one click rather than hunting through dense navigation. That change should increase predictable bookings and calls from the current organic base of about 4,900 monthly visits and reduce drop-off for urgent care seekers. It will also make outreach referrals from partners easier to act on.
Turn reputation into a steady bookings and membership engine
Use your backlink strength of about 2,007 links from 374 referring domains and local credibility to rebuild keywords and lift organic visibility from roughly 4,900 visits and an authority score of 31. Adding clear nurture paths will convert casual visits into memberships and repeat care, increasing the value of your 4.3 rating and 160 reviews. Improving rankings will also reverse the keyword decline and make new patient pipelines more predictable.
Not ready for a call yet?
Reply to Alanah with one question about this diagnostic and she’ll answer it directly. No pitch, no sequence.
Deep community trust across four Perth clinics, but the website does not convert that trust into bookings.
Derbarl Yerrigan Health Service has built real local credibility: founded in 1974, operating four clinics across Perth with 127 staff and a 4.3 Google rating from 160 reviews. That scale and cultural authority are not being signalled clearly online, so many Aboriginal and Torres Strait Islander community members and urgent care seekers will not immediately recognise the site as their trusted local service. As a result, predictable bookings, memberships and repeat engagement are being lost before they reach a clinic.
Derbarl Yerrigan Health Service's online presence — what the data reveals
AI Visibility
Moderate
Authority Score
31
out of 100
Organic traffic
4934
est. monthly visits
Traffic Trend
-4
%
past 12 months
Organic Keywords
499
ranking terms
Keyword Trend
-27
%
past 12 months
Backlinks
2007
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
The hero and subsequent sections fail to structure a single, obvious action for patients; consequence: predictable booking flows and urgent help calls will be lower because users are not funnelled to book or call.
Cultural imagery creates authenticity but professional trust signals are under-signed and small errors exist (spelling), consequence: new patients and external referrers will hesitate to convert because clinical credibility is not clearly asserted.
Multiple equal-weight CTAs (Donate, Become a Member, Careers, See our services, Find your clinic) create decision friction, consequence: commercial goals compete and measurable patient acquisition is weakened.
TECH STACK
Two more things we noticed
- Homepage positioning distracts from access to care. The hero imagery and headline foreground a single clinical visual rather than cultural security, clinic access or urgent help; the result is buried clinic-finder and membership pathways and friction for users trying to book or find local care.
- Clinical credibility cues are visually weak and poorly placed. Medicare, NDIS and specialist logos plus specialist visiting info are present lower on pages but are visually buried, which reduces immediate confidence for people seeking trusted care despite reasonable authority metrics and backlinks.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.