Digital Growth Diagnostic
Gryphon Psychology
- Maree English
- Business Manager
- Brisbane, QLD
The good news:
Your strongest, hard-to-replicate asset is sector-specific clinical experience and presence in safety‑sensitive industries operating from Brisbane and Queensland — that reputation takes time and clinical expertise to build. You also have clear signs of professional validation: a 5.0 Google rating (from two reviews) and an existing backlink footprint of 254 links from 125 referring domains. Together these assets mean you could win more enterprise work and be asked to tender once your online presentation matches the quality of your services.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for Gryphon Psychology
Your reputation is a real asset
5
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Be the shortlist choice for HR and procurement teams
Make being shortlisted the default by presenting a shortlist-ready homepage and a concise priorities list that speaks to procurement needs. With about 577 monthly visits now, converting even 1 percent into enterprise enquiries would add roughly five to six targeted leads a month and change your pipeline.
Show quantified outcomes that win tenders
Turn existing partner relationships and credentials into short case summaries that state scope and measurable outcomes, so logos and credentials stop being decorative. You already have a footprint of 125 referring domains and 254 backlinks to draw on; turning that into three or four clearly described organisational case studies will make it far easier to be asked to tender.
Turn local reputation into measurable inbound demand
Translate the 5.0 Google rating and local goodwill into more visible, searchable proof by growing reviews and targeted content for organisational queries. Right now you have about 577 monthly visits, roughly 49 ranking keywords and an authority score near 21; focused review collection and SEO for organisation-focused terms will expand that traffic into repeatable lead volume.
Not ready for a call yet?
Reply to Alanah with one question about this diagnostic and she’ll answer it directly. No pitch, no sequence.
Specialist clinical team, but your site is losing enterprise contracts.
Gryphon Psychology has built clear clinical credibility in Brisbane and across Queensland for employee assistance, critical-incident response and organisational mental health for safety‑sensitive industries. Your 5.0 Google rating and existing partner work signal strong local trust, yet the site reads like individual therapy rather than an organisational partner. That mismatch is causing HR, safety and procurement teams to drop you from shortlists and is likely creating near-term contract leakage.
Gryphon Psychology's online presence — what the data reveals
AI Visibility
Low
Authority Score
21
out of 100
Organic traffic
577
est. monthly visits
Traffic Trend
-9
%
past 12 months
Organic Keywords
49
ranking terms
Keyword Trend
-63
%
past 12 months
Backlinks
254
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
Trust signals are present but under-signalled and low-weighted; without visible accreditations, case studies, client logos or rapid‑response proof the page will not convert procurement or safety managers and will reduce shortlist inclusion.
The hero and primary hierarchy fail to lead with the 24/7 critical-incident capability and industry specialisation; consequence is mis-segmentation of organisational buyers who are left unsure whether Gryphon is operationally ready for high-stakes incident response.
CTAs and content blocks are evenly weighted and generic, which fragments decision-making; consequence is a clearer conversion path for individuals but a buried, weak pathway for business development and procurement enquiries.
TECH STACK
Two more things we noticed
- Service presentation forces buyers to hunt for scope and outcomes. The Services pages list many capabilities but do not structure choices or show outcomes and ROI for organisational stakeholders, which increases friction for procurement and business development conversations.
- Reputation and credentials are present but de-prioritised where decisions are made. You have specific claims (24/7 CIR, industry specialists) and a perfect Google rating with only two reviews, plus 125 referring domains, but partner logos, case signals and reviews are visually weak and not surfaced on pages that influence shortlisting; organic visibility is low and declining (approx 565 visits/month, 47 keywords).
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.