Digital Growth Diagnostic
Health in Mind
- Kristy Miller
- Practice Manager
- Perth, WA
The good news:
You have substantive clinical credibility and local referrer links that are hard to copy: a Healthlink ID plus 24 Google reviews (3.4) and a full suite of psychiatry, psychology and allied services in Claremont. Those assets create a strong foundation of trust among local clinicians and families. If the digital presence catches up, those relationships can be turned into predictable bookings and steadier corporate referrals.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for Health in Mind
Your reputation is a real asset
3.4
Google star rating
24
Verified reviews
Medium
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Signal clearly as a private psychiatry and psychology clinic
Make the hero and headline unambiguously about psychiatry, psychology and allied mental health so referrers and families recognise the category immediately. With about 691 organic visits a month, even a modest uplift in how many visitors recognise the clinic could turn dozens of those visits into enquiries or bookings. Clear category signalling also shortens the path for corporate referrers to choose Health in Mind over alternatives.
Build clear pathways for individuals, families and referrers
Create distinct entry points and decision paths for individuals, families and referring clinicians so visitors do not have to hunt for the right service. Your 484 ranked keywords and positive keyword trend show people are searching; organising services around those needs will capture more of that existing search interest and reduce drop-off. That means more of the traffic you already have becomes usable demand.
Turn clinical credentials into predictable local referrals
Prominently surface clinician profiles, the Healthlink ID and local referral information on decision pages so the 24 Google reviews (3.4) work harder at the moment of choice. Improving visibility of those proof points and making referral steps obvious will convert more of your modest traffic into booked appointments and repeat referrals. Over time, stronger decision pages will also help lift the site authority that is currently at 10.
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Strong clinical reputation, but the site reads like physiotherapy and that confuses referrers.
Health in Mind in Claremont has built real clinical depth and local referral relationships, with named clinicians, a Healthlink ID and 24 Google reviews (3.4). The homepage hero and service layouts mis-categorise the practice and bury clear referral pathways. As a result, corporate referrers, GPs and families are clicking away or hesitating instead of booking or referring.
Health in Mind's online presence — what the data reveals
AI Visibility
Low
Authority Score
10
out of 100
Organic traffic
691
est. monthly visits
Traffic Trend
+8
%
past 12 months
Organic Keywords
484
ranking terms
Keyword Trend
+117
%
past 12 months
Backlinks
188
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
Generic hero copy and decorative illustration reduce perceived specialty and slow decision making for visitors comparing clinical providers.
Clinician names and photos are present but not prioritised or tied to specialisms or accreditations, which weakens referral confidence and lowers high-value booking conversion.
Multiple equal-weight CTAs and a crowded navigation dilute the booking path, creating friction and increasing the chance visitors will leave without contacting or booking.
TECH STACK
Two more things we noticed
- Referrers and clinicians are not prioritised. The About page mentions HealthLink ID and referral contact details, but those pathways and clinician-level credibility are visually subordinated, so GPs and allied referrers cannot quickly validate or action a referral.
- Service sprawl without a decision hierarchy. The Services area lists many clinical streams (autism assessments, psychiatry, child and youth, corporate services) as an undifferentiated grid, forcing prospective patients to hunt and increasing drop-off before booking.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.