Digital Growth Diagnostic
Medicine in Motion Health Group
- Alex Stronach
- Managing Director
- Kiama, NSW
The good news:
You have a genuine clinical network: a team of about 12 clinicians named across the site and operating across multiple South Coast clinics, plus an established VALD Health partnership. You also have clear external recognition in the form of 720 backlinks from 141 referring domains. If the site is restructured around clinics, clinicians and payer pathways, those assets could convert into predictable bookings and insurer referrals.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for Medicine in Motion Health Group
Your reputation is a real asset
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Immediate clarity for local patients and referrers
Make location and clinician capacity the front door, not a buried detail. Showing Kiama and other clinic entry points and clinician availability in the hero will reassure older patients and make it obvious to referring clinicians which site to send people to.
Simpler paths to the right clinician and program
Turn the long services list into clear routes: NDIS, DVA, Medicare, WorkCover, group programs and insurer-funded pathways each need a single, obvious call to action. That reduces choice paralysis and will lift bookings by guiding visitors straight to the clinician or program that matches their payer pathway.
Convert partnerships and backlinks into search visibility
Use the existing VALD partnership and 720 backlinks from 141 domains to build clinic-level pages and content that capture local searches. Doing so can turn the current 242 monthly visitors and low national rank into measurable organic growth and more predictable insurer referrals.
Not ready for a call yet?
Reply to Alanah with one question about this diagnostic and she’ll answer it directly. No pitch, no sequence.
Strong regional clinical reach, but online pathways fail to convert it.
Medicine in Motion has built multi-clinic allied health capacity across the NSW South Coast and a named clinical team operating from Kiama and surrounding towns. The homepage and site copy use broad imagery and a single-brand hero that do not quickly signal multiple clinic locations, clinician availability or insurer pathways. That mismatch means older patients, referring clinicians and insurer-funded programs are being lost before they reach a booking or referral pathway.
Medicine in Motion Health Group's online presence — what the data reveals
AI Visibility
Low
Authority Score
18
out of 100
Organic traffic
242
est. monthly visits
Traffic Trend
-45
%
past 12 months
Organic Keywords
388
ranking terms
Keyword Trend
-37
%
past 12 months
Backlinks
720
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
Hero and primary messaging do not prioritise location or urgent booking intent, causing immediate drop in local patient confidence and referral conversion.
Service and team content is comprehensive but unstructured, creating decision paralysis for patients and GPs who need a fast, obvious next step.
Trust signals exist but are visually de-emphasised and not tied to outcomes or clinic locations, under-signalling clinical credibility for institutional referrers.
TECH STACK
Two more things we noticed
- Service sprawl without prioritised routes. The services grid lists many clinical programs (NDIS, DVA, Medicare, group classes, specialised clinics) but provides no clear route for different patient types, which creates choice paralysis and reduces conversion efficiency.
- Trust signals are present but fragmented. Accreditation logos, team photos and location details exist across the site but are visually de-prioritised and scattered, so risk‑sensitive users (older patients, referrers, insurer‑dependent clients) do not get immediate reassurance where they make decisions.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.