Digital Growth Diagnostic
Michelle French & Associates (MF+A)
- Amanda Cullen
- Director at Michelle French & Associates (MFA)
- Melbourne, VIC
The good news:
MF+A has deep, specialist occupational therapy and medicolegal experience working directly with legal teams and government schemes across Victoria, and a strong client rating of 4.5 from eight Google reviews. There is also an early backlink footprint of 68 links from 42 referring domains that gives a starting credibility layer competitors would find slow to replicate. If the digital presence is aligned to that expertise, those assets can be turned into more instructed expert engagements and steady solicitor referrals.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for Michelle French & Associates (MF+A)
Your reputation is a real asset
4.5
Google star rating
8
Verified reviews
High
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Convert online credibility into solicitor referral growth
Convert existing credibility into more instructed work by making the 4.5 Google rating from eight reviews and sector experience prominent where legal teams look. Improving authority and keyword presence from the current score of 2 and four organic keywords will make MF+A discoverable to solicitors who are actively searching for independent experts. That visibility shift directly increases the chance of formal instructions from higher-value legal matters.
Clarify offers to speed solicitor instructing decisions
Clarify and separate the four core service streams — medicolegal opinions, clinical occupational therapy, professional training and travel/equipment support — so each has its own evidence set and call to action. When solicitors and scheme managers can land on a page tailored to legal instructing, they find the exact proof they need and can decide faster. That reduces friction and raises the conversion rate of enquiries into paid instructions.
Surface case-level proof that wins instructions
Surface the decision-stage items legal teams expect: sample expert reports, clear expert CVs, succinct case outcomes and sector-specific endorsements, plus quick access to ‘A Day in the Life’ video examples. Making those materials easy to find turns vague interest into confident instruction, moving more enquiries into booked expert engagements. Over time, a visible library of case proof will amplify the 4.5 review reputation and make MF+A the obvious choice for instructed work.
Not ready for a call yet?
Reply to Alanah with one question about this diagnostic and she’ll answer it directly. No pitch, no sequence.
Established specialist OT credibility, but the reputation is not converting legal referrals.
Michelle French & Associates has built real specialist standing in Melbourne, supplying expert OT opinions, training and services to legal teams, NDIS, TAC, WorkCover and private clients across Victoria. Yet the business profile visible to solicitors and scheme managers does not prove that specialist expertise: the Google Business listing shows a 4.5 rating from eight reviews, while Semrush flags an authority score of 2 and only four organic keywords. That mismatch is costing instructed expert opportunities and solicitor referrals that rely on clear, searchable proof of specialist capability.
Michelle French & Associates (MF+A)'s online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
4
ranking terms
Keyword Trend
%
past 12 months
Backlinks
68
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
How your website scores
UX OBSERVATIONS
Headline and lone framed CTA prioritise general contact over an instructing workflow, causing legal or scheme decision-makers to struggle to find the action that leads to instructed expert work.
Absence of visible credentials, client or scheme logos, case examples and expert bios in the hero area under-signals authority and reduces the perceived suitability for high-risk medicolegal instructions.
Low-contrast hero text, small framed CTA and accordion content buried below the fold reduce immediate legibility and click-through, creating friction at the exact moment buyers decide whether to progress an instruction.
TECH STACK
Two more things we noticed
- Proof is present but visually de-emphasised and uncontextualised. You list government schemes and have team credentials, but logos, case context and reviews are not surfaced where legal buyers look, which costs rapid trust and reduces instructed referrals despite genuine specialist experience.
- Service layout dilutes the priority decision path. The services and About pages treat multiple audiences equally instead of prioritising high-value legal/scheme clients, which makes it harder for decision-makers to find the specific medicolegal evidence and process they need to instruct an expert.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.