Digital Growth Diagnostic
WA Cardiology
- Sloane Boni
The good news:
Your two hardest to replicate assets are clear: a long clinical track record, established in 1987, and genuine multi-site reach across metropolitan and regional Western Australia. Those assets are already drawing attention, with about 4,700 monthly organic visits and 272 referring domains. If the online presence presented that credibility clearly, those strengths could be converted into a simple, trusted referral pathway GPs will use.
A 20-minute review of these findings, your priorities and which changes are worth exploring.
What's already working for WA Cardiology
Your reputation is a real asset
3.9
Google star rating
18
Verified reviews
Medium
Reputation strength
Google Business Profile
The first opportunity we’d explore
What closing theSE GAPS COULD looks like:
Turn established credibility into instant GP trust
Make the upside immediate by surfacing “Established in 1987”, accreditation and clinician credentials on service and referral pages where GPs decide. Doing this for the pages that see the bulk of roughly 4,700 monthly visits will reduce hesitation and increase digital referrals from existing search traffic. Clear credential placement also shortens phone triage and speeds up the decision to refer.
Project specialist authority through focused imagery and copy
Lead with specialist clinical imagery and precise service names so first impressions match the organisation’s cardiology focus rather than a general health site. With about 1,337 keywords and steady monthly traffic, sharper visuals and headings will turn casual visits into engaged referral starts and reduce brand confusion among GPs and patients. That clarity also improves the chance that a clinician or practice staffer will use an online referral flow on their first visit.
Convert phone enquiries into low-friction online referrals
Build a clear, primary “Refer Now” workflow that guides a GP through clinician selection, required documentation and a quick file upload, so referrals complete online instead of by phone. Even converting a small fraction of the current ~4,700 monthly sessions into completed online referrals makes referral volume more predictable and cuts manual handling. Tying the form to simple confirmations and clinician details will also raise confidence and reduce follow-up calls.
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Strong clinical reach across WA, but that credibility is not converting into reliable online referrals.
WA Cardiology has built real clinical credibility since being established in 1987 and operates across multiple metropolitan and regional locations serving GPs, specialists and patients. The site contains accreditation notes and referral forms such as “Upload Your Request Form” and “Refer Now”, yet clinician credentials and accreditation are not prominent on service pages or referral flows. That gap means GPs and patients land on key pages and still pick up the phone or drop out, costing avoidable lost referrals and extra admin time.
WA Cardiology's online presence — what the data reveals
AI Visibility
Moderate
Authority Score
21
out of 100
Organic traffic
4734
est. monthly visits
Traffic Trend
+43
%
past 12 months
Organic Keywords
1305
ranking terms
Keyword Trend
-5
%
past 12 months
Backlinks
866
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
How your website scores
UX OBSERVATIONS
Multiple primary CTAs with equal visual weight diffuse visitor decision-making, which dilutes conversion intent and encourages phone-based, ad hoc contact instead of structured online referrals.
Trust assets are present but de-prioritised, which under-signals clinical authority and weakens GP confidence for direct referral or electronic form completion.
The visual system is competent but dated and content-dense, which lowers perceived organisational sophistication and creates friction for B2B audiences seeking efficient referral workflows.
TECH STACK
Two more things we noticed
- Referral flow favours phone and manual admin. Primary navigation and calls to action drive phone calls and uploaded request forms rather than a clear online referral path, costing predictable, trackable referrals and increasing operational friction.
- Credentials and accreditation are present but buried. Text mentions longevity and accreditation, yet there are no prominent clinician credentials, verifiable badges or conversion-focused proof where referrers decide, reducing conversion from search and GP referrals.
Ready to find out what stronger digital growth could look like
Book a free 20-minute call. We’ll map the gap between your commercial goals and digital capability, then design the system to close it.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.