Access Cardiology has built a recognised clinical network across Perth and regional Western Australia, operating from 10 locations and founded by well known cardiologists. That offline credibility and procedural capability are not translating online because the homepage imagery and limited on-page clinician proof do not read as specialist cardiology to GPs or patients. As a result, predictable opportunities for consistent GP referrals and higher-value private bookings are being lost despite steady organic traffic.
Your online reputation
3.5
Google star rating
8
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
22
out of 100
Organic traffic
2919
est. monthly visits
Traffic Trend
+15
%
past 12 months
Organic Keywords
1171
ranking terms
Keyword Trend
-1
%
past 12 months
Backlinks
365
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You already have a multi-location specialist practice across 10 locations and a clinical offering that includes advanced procedures such as TAVI, pacemaker insertion and ICD services, which competitors would struggle to assemble quickly. If the digital presence catches up, those assets can be turned into reliable GP referrals and increased private bookings across your network of clinics.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present, but not carrying enough visual authority to match the credibility expected of a multi-location cardiology practice, which undermines GP and specialist-to-specialist referral confidence.
The homepage explains services and availability but fails to structure decision-making for distinct audiences; GPs, urgent referrals and private patients are not given clear, separate conversion paths, diluting referral and booking rates.
The visual tone is clean and modern but commercially underpowered for a specialist provider; soft shapes and lifestyle imagery dilute clinical authority and weaken the site as a tool to convert higher-value private consultations.
With a 3.5 Google rating from 8 reviews and a network spanning 10 locations, GPs and private patients are receiving mixed signals about specialist credibility. Even though the site attracts around 2,919 organic visits a month, the homepage mismatch and blunt referral flows mean those visits are not converting into steady GP referrals or higher-fee private appointments.
The three gaps holding you back
What's possible when these gaps are closed
Turn the practice’s recognised clinical team and multi-site footprint into visible, verifiable credibility by surfacing clinician evidence and reviews from the existing patient base, including the founders and specialist procedural experience. Making that proof easy to find will make GPs far more likely to refer and will start converting informal reputation into steady referrals across all 10 locations.
Align hero imagery, visual tone and language so the site reads clearly as specialist cardiology rather than a general allied health clinic; this clarifies intent for both GPs and patients at the moment of first contact. When the homepage communicates specialist care, a larger share of the roughly 2,919 monthly visitors will go deeper into services and clinician pages instead of bouncing.
Introduce segmented flows for urgent, routine and private bookings so GPs have a simple referral funnel and patients can choose the right booking type without friction. Converting even a small percentage of current visitors into the appropriate booking path will lift private bookings and referral conversions across your 10 locations without needing big traffic increases.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
