We’re a digital growth agency that’s obsessed with optimising accelerating amplifying transforming elevating growing developing enhancing your business.
Extraordinary digital experiences? Clever strategy? Epic results? Yes, yes, and absolutely.
Driven by purpose, guided by values.
Our values aren't just something we hang on the wall—
Customer Driven - We win when you do
Your success is our obsession. When your business thrives, it’s high-fives all around. We’re here to deliver clever digital strategies that genuinely fuel growth, boost engagement, and create results worth celebrating.
Partners, Not Providers - Long-term relationships, not one-time sales
We don’t do quick wins—we build long-term relationships. We genuinely get to know your business, your quirks, and your goals, crafting agile digital strategies that evolve with you, not without you.
Clarity Over Complexity - Digital is complex, we speak human
Our leadership
Small team. Big results. Cunningly clever.
Don’t let our size fool you—our tight-knit team packs a serious punch. Distributed between Australia, Europe & Asia, we have a global fox print. Agile, clever, and fiercely committed, we’re the kind of people you want on your side when you’re ready to outfox the competition.
Lance Redgrave
Founder
Lance Redgrave is the founder of Redfox Digital, a strategy-led digital agency focused on helping founder-led and reputation-driven organisations turn their expertise into scalable digital growth systems.
With more than 20 years of experience across digital strategy, UX architecture, marketing systems, and emerging technology, Lance specialises in translating complex ideas into clear, high-performing digital experiences that attract the right audience and convert curiosity into customers.
His approach blends strategic thinking, intelligent design, and practical technology implementation—ensuring that every digital asset serves a clear business objective.
Outside of Redfox, Lance is deeply involved in his local community, contributing to grassroots sport and youth development through Gladesville Sharks FC.
Alanah Fox
Founder
Alanah Fox is the co-founder of Redfox Digital and plays a central role in shaping the agency’s creative direction and client experience.
With a strong background in brand development, communication, and creative strategy, Alanah helps organisations clarify their voice, refine their positioning, and express their story with authenticity and confidence. Her work focuses on ensuring that every brand interaction feels considered, human, and aligned with the values behind the business.
Alanah brings a thoughtful, collaborative approach to every project-working closely with clients to translate ideas into meaningful digital experiences that connect with the right audience.
Together with Lance, she helps guide Redfox Digital’s mission of combining strategy, design, and technology to help businesses grow with clarity and purpose.
Since 2005 We've partnered with amazing clients
—small, big, local, global—to drive measurable impact.
Our work is strategic, our approach creative, and our team… well, we’re proudly clever foxes who believe the best digital strategies are powered by human connections and genuine relationships.
Strategy, marketing and technology, working together.
Strategy
Content
Experience
Technology
Delivery
Be understood.
Be found.
Be chosen.
Good businesses can have more going for them than their digital presence shows.
Something just isn’t translating.
The website undersells them. The marketing lacks direction. The right people aren’t finding them. Enquiries disappear somewhere between interest and action. Or there’s simply too much activity and not enough understanding of what’s actually working.
We find the gap between where a business is and where it could be. Then we help close it. Sometimes that means sharpening the positioning. Sometimes it’s rebuilding the website, improving search visibility, creating better content or fixing the systems behind lead generation and conversion. Usually, it’s a combination.
We don’t start with a channel or a predetermined solution. We start by figuring out what’s getting in the way of growth. Then we fix it.
How we decide what comes first, and carry it through, is set out in How we work.
Three things you can hold us to.
We’ll ask about the business before we say anything about marketing.
The people who set the direction stay with the work.
You’ll always be able to explain what we’re doing, and why.
You’ve met us. Now tell us about your business.
