Apricus Health has built real clinical credibility across Townsville and North Queensland, offering occupational therapy, hand and upper limb therapy, paediatrics, aged support and workplace assessments with around 25 years combined experience. Your Google listing sits at 5.0 from 6 reviews and local backlink scale is substantial, yet the homepage hero and brand treatment foreground a single clinical motif and narrow the perceived offer. That mismatch is driving away referrers, NDIS clients and families who need clear paths to book or refer, so visible demand and local reputation are not converting into appointments.
Your online reputation
5
Google star rating
6
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
25
out of 100
Organic traffic
1674
est. monthly visits
Traffic Trend
+11
%
past 12 months
Organic Keywords
1470
ranking terms
Keyword Trend
-31
%
past 12 months
Backlinks
1414
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your strongest assets are real and hard to copy: around 25 years of combined clinical experience and a perfect Google rating of 5.0 from 6 reviews. Together these create a clear basis of local trust and credibility that, if your online presence catches up, can be turned into predictable referrals and booked NDIS and family appointments.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero does not state the primary audience or single value proposition and hides the primary conversion intent, causing visitors—particularly referrers—to pause rather than act.
Trust signals (NDIS badge, client stories, 25 years copy) exist but lack visual authority and hierarchy, diluting confidence when clinical decision-makers evaluate credibility.
Services and decision paths are presented as equal visual weight items rather than prioritised referral journeys, increasing friction for users who need quick, actionable next steps (refer, book, or contact).
You are getting roughly 1,686 visits a month and have a broad referral footprint with 489 referring domains, so there is clear local demand and recognition. At the same time your keyword footprint has fallen by 31 percent and authority sits near 25, which means search interest is leaking because the site does not present the right services or pathways for referrers, NDIS clients and families to act.
The three gaps holding you back
What's possible when these gaps are closed
Presenting occupational therapy, hand and upper limb therapy, paediatrics, aged support and workplace assessments clearly across the homepage and services pages lets your 25 years of combined experience and 5.0 rating work for you. Clear visuals and messaging will raise referral confidence immediately and keep more of the 1,686 monthly visitors moving towards contact.
Surface NDIS‑specific pages, paediatric proof points, workplace case studies and payer logos where people already look so referrers and families see the exact steps to refer or book. Doing this against your current 1,456 keyword footprint will convert routine search visits into appointments and formal referrals.
Your measurable SEO scale — about 1,686 monthly visits, 489 referring domains and an authority score of 25 — can drive many more booked appointments if on‑page messaging and calls to action are fixed. The practical outcome is that rankings and traffic stop leaking and start showing up as more referrals and NDIS bookings.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
