Digital Growth Diagnostic

Arriba Group

A Sydney-headquartered health services group operating nationally through a family of businesses that deliver workplace rehabilitation, allied health and digital health/employment solutions to individuals, insurers, employers and government.

National reach and multi-division experience, but the site reads like a single clinic.

Arriba Group has built genuine scale and institutional experience since 1998, operating a family of businesses including Rehab Management, LiveBig and OneRedDoor (with AimBig transferred in March 2026) and serving individuals, employers, insurers and government from Sydney to national markets. What you have on paper and in offline relationships is not reflected online: the homepage and service pages read as consumer-facing and clinic-sized. As a result, procurement teams, insurers and government buyers are likely overlooking Arriba for larger contracts and partnerships that match its capabilities.

Your online reputation

Google star rating

Verified reviews

High

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Low

Authority Score

23

out of 100

Organic traffic

261

est. monthly visits

Traffic Trend

-22

%

past 12 months

Organic Keywords

86

ranking terms

Keyword Trend

-59

%

past 12 months

Backlinks

984

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

Arriba Group’s hardest-to-replicate assets are its long history and its multi-division national footprint: founded in 1998 and operating several specialised businesses across rehabilitation, allied health and digital wellbeing. You also have a broad external footprint, with 984 backlinks coming from 147 referring domains that reflect real-world relationships. If the online presence is reframed to match that scale, those assets can be turned directly into higher-value procurement and insurer partnerships.

How your website scores

Message clarity
2/5
Trust signals
2/5
Conversion design
1/5
Visual maturity
2/5
UX total7 / 20

TECH STACK

CMS
WordPress
Analytics
Google Tag ManagerGoogle Analytics 4Google AnalyticsGoogle Search Console
CRM
Salesforce

UX OBSERVATIONS

Prioritising the Acknowledgement of Country in the hero pushes the organisation proposition off-screen, causing buyers to miss scale and core services and drop out before assessing fit.

Excessive white space and tiny service imagery fail to structure decision-making for complex buyers, increasing cognitive load and reducing likelihood of high-value contact.

Institutional trust cues are present in content but hidden or visually weak, which under-signals credibility and causes procurement and insurer audiences to treat the site as consumer-level rather than enterprise-grade.

What this means:

Organic visibility is low and declining — roughly 261 visits a month and just 86 ranking keywords now — so sector buyers searching for enterprise partners are unlikely to encounter Arriba’s evidence of capability. That gap means long-standing institutional relationships and multi-division credibility are not converting into procurement enquiries or larger contracts, leaving higher-value opportunities to better-presented competitors.

The three gaps holding you back

  • Homepage presents as a consumer clinic. This is costing institutional credibility because the hero, imagery and CTAs prioritise individual bookings; the premium UX review explicitly says the site reads like a single-clinic physiotherapy brand rather than a multi-division national supplier.
  • Proof for commercial buyers is buried or weakly framed. You state 400 staff and 45+ offices on the About page, and partner logos exist, but there are no contextualised case outcomes, accreditations or sector-specific proof on the pages where government, insurers and large employers make decisions.
  • Search footprint is small and sliding despite some domain authority. Semrush shows ~261 monthly visits, 86 keywords and downward trends, while authority score 23 with 147 referring domains indicates earned links are not being translated into targeted organic visibility for commercial enquiries.

What's possible when these gaps are closed

  1. Present a national, multi-division front to win procurement

    Lead with the upside: make the homepage and landing pages communicate that Arriba is a national group with multiple specialised divisions, not a single clinic. With a clear front-door that names Rehab Management, LiveBig and OneRedDoor and cites a 1998 founding, procurement and insurer teams will be more likely to engage rather than dismiss the organisation as consumer-only.

  2. Create direct procurement pathways for corporate and insurer buyers

    Lead with the upside: add dedicated navigation, case-focused pages and contact routes that speak directly to insurers, employers and government procurement teams. Even with modest organic traffic of about 261 visits a month, focused pathways will convert a much higher share of the right visits into requests for proposals and partnership conversations.

  3. Surface measurable partner outcomes and sector proof points

    Lead with the upside: turn logos and endorsements into short, quantified case studies that show outcomes, cost savings and program reach, rather than passive mentions. That approach will make the existing external footprint work harder — 984 backlinks from 147 referring domains can be channelled into sector-specific proof that improves search relevance and procurement confidence.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

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Arriba Group homepage screenshot