ASI Solutions NZ has built real commercial capability in Auckland: productised NZ-hosted cloud, backup and disaster recovery, and a visible AI services line with partners such as ALGIM and Cohesity and a 5.0 Google rating from local customers. Despite that, the homepage hero and primary imagery read like a consumer or local healthcare site and the main CTAs push booking behaviour, which causes procurement and technical buyers to disqualify ASI before they see sovereign-data proof or pricing. Because those buyers are the ones running shortlists for NZ public sector and enterprise deals, predictable inbound opportunities are being lost.
Your online reputation
5
Google star rating
2
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
20
out of 100
Organic traffic
46
est. monthly visits
Traffic Trend
-69
%
past 12 months
Organic Keywords
85
ranking terms
Keyword Trend
+61
%
past 12 months
Backlinks
858
total
Paid traffic
1
est. monthly visits
Digital maturity
Level 1
out of 5
ASI has substantive, hard-to-replicate assets: a productised NZ-hosted cloud and AI portfolio tailored to New Zealand organisations, and meaningful third-party recognition including partner relationships with ALGIM and Cohesity. The site also sits behind a backlink profile of 858 links from 170 referring domains, which shows external interest and reach. If the buyer-facing experience is aligned with those assets, they could convert into predictable, commercial inbound opportunities rather than one-off enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Branding and hero messaging are visually competent but undifferentiated, which lengthens the buyer’s evaluation because it does not answer why an enterprise should choose ASI over other NZ providers.
Trust signals exist (customer logos, testimonials) but are low-contrast and buried, diluting trust and failing to reassure procurement teams that expect prominent technical credibility (certifications, SLAs, case study metrics).
Navigation and CTAs are broad and undirected, failing to structure decision-making for complex buyers; this creates friction in the conversion funnel and reduces the likelihood of enterprise contact or RFP progression.
Monthly organic traffic is very low at around 46 sessions and has fallen sharply from 341 a year ago, so visibility to procurement and technical audiences is limited and inconsistent. At the same time keyword counts have risen to 71 from 44, which shows topical relevance but not the right commercial signals; without clearer enterprise proof and procurement-ready content that relevance will not turn into board-level shortlists. The result is that strong product capability and partner endorsements are not producing reliable sales pipeline for New Zealand enterprise and public sector deals.
The three gaps holding you back
What's possible when these gaps are closed
By replacing consumer-style imagery in the hero with enterprise-focused visuals and language, ASI can stop early disqualification and keep procurement teams reading. Given the current low organic traffic of about 46 sessions a month and the presence of enterprise keywords, a first impression that signals technical depth could significantly increase engagement from the exact buyers you need.
Move partner logos, compliance notes, sovereign-data statements and short case outcomes into prominent positions so procurement and technical reviewers see them immediately. ASI already has partners such as ALGIM and Cohesity and a backlink footprint of 858 links from 170 domains; surfacing that evidence makes shortlisting and RFP invitations far more likely.
Swap consumer-style booking CTAs for clear procurement actions such as downloadable pricing tables, compliance packs and concise technical datasheets that support shortlisting. With keywords up to 71 from 44, converting that visibility into board-ready materials and clear next steps will turn topical interest into measurable inbound opportunities.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
