You have built a genuine national clinical footprint: 12 hospitals across five states and a growing organic audience, up 33 percent year on year to about 4,276 visits this month. That scale and institutional presence is not translating into high-value GP and visiting medical officer referrals because the homepage visuals and CTAs present as a small local clinic and push transactional bookings. As a result, Aurora is likely losing institutional referrals, VMO interest and family admissions that favour clear clinical pathways and professional-facing evidence.
Your online reputation
1
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
26
out of 100
Organic traffic
4156
est. monthly visits
Traffic Trend
+33
%
past 12 months
Organic Keywords
2373
ranking terms
Keyword Trend
+27
%
past 12 months
Backlinks
656
total
Paid traffic
75
est. monthly visits
Digital maturity
Level 2
out of 5
Aurora owns a clinical scale that is hard to copy: 12 hospitals across five states, with established relationships across multiple referral networks. You also have a meaningful organic footprint and link profile: roughly 2,358 ranked keywords, about 4,276 monthly visits and 656 backlinks from 158 referring domains. If the digital presence matched that scale, those assets could convert more GP and VMO referrals and higher-value admissions without extra marketing spend.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero and visual tone prioritise patient emotion and local clinics, suppressing referrer-focused decision signals and lowering referral conversion.
National scale metrics are shown but lack provenance, accreditation and leadership proof, which under-signals clinical credibility to professional referrers.
Primary CTAs and navigation favour general search and booking paths, creating task friction for GPs and VMOs who need quick credentialing, referral and outcomes information.
With 12 hospitals and roughly 4,276 organic visits this month, Aurora already has the audience to win more institutional referrals but the site presentation is filtering out those opportunities. A Google rating of 1 from four reviews and an authority score of 26 reduces clinical and family confidence, so strong traffic and scale are not turning into GP or VMO admissions.
The three gaps holding you back
What's possible when these gaps are closed
Put your 12-site footprint and multi-state reach front and centre to build immediate confidence with GPs and visiting medical officers. Updating the homepage hero and visual system to reflect hospital-grade scale would mean even a small share of the roughly 4,276 monthly visitors starts to engage as professional referrals rather than one-off bookings.
Make the clinician pathway a one-click flow from the homepage and clinical service pages, with clear referral forms and a dedicated VMO onboarding flow. Moving refer-a-patient actions higher in the hierarchy will redirect existing professional interest into measurable referrals across your 12 hospitals without increasing marketing spend.
Show partner logos, accreditations and outcome metrics on clinical and referral pages so clinicians and families see the evidence they need at decision time. Leveraging your existing link profile and organic footprint of 656 backlinks and 158 referring domains will turn that background credibility into clearer referral outcomes.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
