Bastion Financial Group has built clear professional credibility: Certified Financial Planner credentials, professional memberships and a city-centre Perth address that suit high-net-worth clients, business owners and executives. That credibility is not translating into visible demand where those prospects look, so time-poor executives and owners are being lost before they make contact. The About page details the team and credentials, but the online presence is not turning that trust into straightforward enquiries.
Your online reputation
5
Google star rating
1
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
7
out of 100
Organic traffic
12
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
2234
ranking terms
Keyword Trend
+450
%
past 12 months
Backlinks
97
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have an experienced advisory team with Certified Financial Planner credentials and recognised professional memberships. You also serve a clear niche in Perth with at least four specialist services covering wealth planning, structures, succession and family settlement. Those assets make it possible to win higher-value enquiries from Perth and wider WA if the digital presence clearly reflects that expertise and guides prospects to contact you.
How your website scores
TECH STACK
UX OBSERVATIONS
The site fails to lead with a clear, differentiated value proposition and obvious next step, causing high-value prospects to pause and increasing bounce risk.
Regulatory and contact information exist but are visually de-emphasised in the footer, diluting trust signals when compared to competitor sites that foreground credentials and adviser profiles.
The visual system is competent but dated and undifferentiated, which undermines premium positioning and makes it harder to justify higher fees or win executive-level clients.
With only about 12 to 13 organic visits a month and an authority score of 7, your advisers’ credibility is largely invisible to the clients you target. A 5-star Google rating but only one review and low national search rank mean potential high-net-worth clients are not finding a clear reason to engage. That gap is costing missed qualified leads and larger engagements your team is built to deliver.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: make CFP credentials, professional memberships and your Perth city-centre address instantly clear to lift local search performance and perceived authority. With only 12 monthly visits and an authority score of 7, boosting on-page proof and local listings can turn scarce visibility into real enquiries.
Present three clear, outcome-focused packages for business owners, executives and high-net-worth clients so decision-making is fast and simple. Converting the current list of four or more specialist services into named offers with next steps reduces friction for time-poor prospects and shortens the path to contact.
Add visible client outcomes, short case studies and one prominent next step to convert the 12 to 13 monthly visitors into meetings. With clearer calls to action and a handful of strong client stories, you can multiply qualified enquiries even without big traffic growth.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
