Radiology Group has built a multi-site clinical network with recognised radiologists and full modality coverage, listing Penrith, Belmont, Blacktown and Carlingford among its practices and attracting near 12,000 organic visits each month. The website however does not present a single, clear path for referring GPs or patients to verify costs, choose the right location and book, so people who need quick price, wait time or referral steps are leaving at the decision point. With a five-star Google rating but only two local reviews, a lot of credibility earned offline is not being reused where choices are made.
Your online reputation
5
Google star rating
2
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
27
out of 100
Organic traffic
11947
est. monthly visits
Traffic Trend
-4
%
past 12 months
Organic Keywords
3553
ranking terms
Keyword Trend
+103
%
past 12 months
Backlinks
445
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You already have two defensible assets: a broad multi-site clinical footprint across Sydney and Newcastle with full modality coverage, and significant organic discovery with about 11,947 visits per month and 3,553 keywords. If the website presents a single clear booking and referral path that matches that scale, those assets can be turned into a steady, reliable stream of online bookings and GP referrals.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero treatment is decorative not directional, which leaves visitors unsure whether to book, refer or find a location and increases drop‑off for urgent tasks.
Clinical credibility is under‑signalled; the award banner and testimonial are present but low hierarchy and lack of clinician credentials dilute trust for referrers.
Service icons and bulk text treat all actions equally rather than structuring decisions, which weakens conversion for two primary user journeys: referrals and appointment booking.
Roughly 12,000 visits a month and a doubling of ranked keywords over the past year show people find the practices, but only two Google reviews and an authority score of 27 mean the site is not convincing people where decisions happen. That mismatch causes high abandonment at the moment of choice because cost details, location rules and referral steps are not obvious. Practically, the network is losing straightforward appointments and GP referrals to providers that make the next step clearer.
The three gaps holding you back
What's possible when these gaps are closed
Showcasing radiologist ownership, clinician outcomes and referrer endorsements on service pages converts earned credibility into decisive proof; the five-star rating and the named practices (Blacktown, Carlingford, Penrith) are material assets to display. Even a small uplift — for example converting 1% of the current 11,963 monthly visits — would add roughly 120 extra bookings a month from traffic you already have.
Label location-specific billing and expected out-of-pocket costs up front (for example Penrith bulk-bills certain MRIs while Carlingford requires payment) so patients and GPs can choose the right site without calling. Clear cost cues on key service pages will reduce booking drop-off and cut avoidable phone enquiries across thousands of monthly visitors.
Consolidate CT, MRI and ultrasound content, the Book appointment links, Referrers information and the online portal into a single, explicit next step on each service page that includes cost, expected wait time and the booking flow. With 3,553 ranking keywords and 126 referring domains, making the next step obvious could turn existing visibility into a measurable rise in completed bookings and GP referrals.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
