You have built scientific credibility and local trust through a team of reproductive health specialists and a formal partnership with Endometriosis Australia. However, the homepage and hero visuals read like a hands-on Brisbane clinic, so national users leave before they download the app or book telehealth. I reviewed the About, Services and homepage content and saw that your clinical authority and a 4.5 Google rating from 8 reviews are visible but not placed where people decide to act.
Your online reputation
4.5
Google star rating
8
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
22
out of 100
Organic traffic
291
est. monthly visits
Traffic Trend
+53
%
past 12 months
Organic Keywords
209
ranking terms
Keyword Trend
+65
%
past 12 months
Backlinks
342
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have a genuine clinical foundation: a product created by reproductive health specialists plus a formal partnership with Endometriosis Australia and a Google rating of 4.5 from 8 reviews. Those assets are rare and hard for competitors to copy, and if the digital presence catches up they can directly convert national users into app downloads and telehealth bookings.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match clinical positioning, which will reduce conversion for telehealth bookings and clinician referrals.
The hero and top hierarchy fail to declare a single primary commercial action, diluting download and booking intent and forcing users to hunt for how to convert.
The visual system prioritises lifestyle warmth over clinical rigour, creating identity confusion that undermines partner, clinician and enterprise confidence in CHARLI as a national health platform.
With only 291 organic visits per month and a national search rank near 375,557, CHARLI is generating only small-scale interest beyond Brisbane. Having 209 ranking keywords and an authority score of 22 shows there is emerging visibility but not enough reach to turn clinical credibility into steady app downloads or telehealth bookings.
The three gaps holding you back
What's possible when these gaps are closed
Repositioning the hero to show the app and remote care will immediately match visitor expectations and reduce early abandonment among the 291 organic visitors you already get each month. Even a modest uplift in conversion from that base, for example moving 2 to 5 percent more visitors to the app store or booking flow, will increase monthly outcomes without needing large traffic gains.
Bring the Endometriosis Australia partnership and founder clinicians onto the pages where people choose to download or book so earned credibility converts into action. With visible authority across decision pages, the existing 73 referring domains and 342 backlinks start working harder to push people into bookings and installs rather than just brand recognition.
The site has grown from 190 to 291 monthly visits and added 65 keywords year on year, showing momentum you can accelerate. A focused content and outreach plan aimed at clinical topics and relevant keywords could turn an authority score of 22 and your backlink base into a predictable national channel for app downloads and telehealth bookings.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
