Create Health has built recognised clinical credibility and multi-location scale, with clinics across Melbourne and regional Victoria and a named team including Dr Mei Cheah, Dr Tom Manley, Dr Haider Najjar, Dr Scott Pearce and Dr Sugandha Ku. Despite roughly 2,100 organic visits per month and 302 referring domains, the site’s presentation and information flow do not clearly guide GPs or patients to the right specialist. That mismatch is costing booked, higher-value consultations and allowing simpler enquiries to take precedence over referral-driven care.
Your online reputation
Google star rating
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
29
out of 100
Organic traffic
2038
est. monthly visits
Traffic Trend
+24
%
past 12 months
Organic Keywords
1886
ranking terms
Keyword Trend
-10
%
past 12 months
Backlinks
1893
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
You have two assets that are hard for competitors to copy: a genuine multi-location network across Melbourne and regional Victoria, and a visible roster of five named specialists with hospital links. Backed by about 2,100 monthly visits and nearly 1,900 backlinks from 302 referring domains, those assets can deliver more booked, higher-value consultations if the online experience is aligned to that clinical depth.
How your website scores
TECH STACK
UX OBSERVATIONS
Specialist claim is communicated by copy and doctor listings but not reinforced visually; consequence: GPs and patients will question clinical leadership and favour providers with stronger clinical signalling.
Primary conversion actions are weak or low contrast (small service links in the hero, no prominent Book or Refer CTA); consequence: users must hunt to act, increasing drop‑off and forcing phone or form reliance.
Trust cues are present but fragmentary (many doctor profiles, locations, contact details) and lack high‑authority anchors like hospital affiliations, accreditations or referral pathways; consequence: the site under‑signals credibility needed to convert referrals and higher‑value cases.
With roughly 2,121 visits a month but an authority score of 29 and a national search rank around 91,949, many users who arrive are not being converted into referred specialist bookings. The site’s keyword footprint (about 1,886 keywords and a recent drop of 10) alongside a 24 percent traffic rise shows growing volume but weakening precision, so the practice is getting more visitors without reliably capturing the higher-value referrals it needs.
The three gaps holding you back
What's possible when these gaps are closed
Reworking the hero and visual system turns the 2,121 monthly homepage impressions into clearer pathways to book fertility, obstetrics or gynaecology care. A homepage that reads as specialist care will raise click-to-book rates and GP confidence, so the site starts to funnel existing traffic into higher-value consultations rather than general enquiries.
Prominently surfacing the five named specialists and hospital affiliations on referral-facing pages turns existing credibility into decision fuel for GPs and patients. Given 302 referring domains already link to the practice, making credentials obvious on high-traffic pages will help close more referrals into booked appointments.
Structuring services so patients and referrers can quickly filter by life stage, condition and nearest clinic reduces friction across the care pathway for fertility, obstetrics and gynaecology. Improving self-selection will lift the quality of enquiries coming from the current keyword pool of 1,886 terms and turn more sessions into the higher-value bookings the clinics are built to deliver.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
