Derbarl Yerrigan Health Service has built real community reach and service scale across the Perth metropolitan area, operating clinics in East Perth, Midland, Maddington and Mirrabooka and listing 127 staff. What you have is strong local presence and a long organisational history, but the website’s imagery and navigation do not clearly signal cultural authority. That mismatch means many Aboriginal and Torres Strait Islander patients, local referrers and funders fail to recognise the service online and are lost before they can book, refer or engage with membership and funding opportunities.
Your online reputation
3.6
Google star rating
7
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
31
out of 100
Organic traffic
4934
est. monthly visits
Traffic Trend
-4
%
past 12 months
Organic Keywords
499
ranking terms
Keyword Trend
-27
%
past 12 months
Backlinks
2007
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
The clearest assets are physical presence and people: four clinics across the Perth metro and a workforce of 127 staff that reflect real delivery capacity and local reach. You also have an established role as a community-controlled primary health provider serving Aboriginal and Torres Strait Islander people across the metropolitan area. If the digital presence is redesigned to foreground that cultural authority and simplify access, those assets can be translated into predictable bookings, stronger referrals and clearer membership and funding engagement.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary conversion intent is diluted by multiple equal‑weight CTAs and inconsistent button styling, causing users to hesitate and increasing the chance they will not complete booking or contact tasks.
Critical access actions are not visually prioritised; 'Find your clinic', call or book actions require scrolling and are visually understated, which will reduce direct clinic enquiries and referrals.
Trust is signalled by community imagery and governance links but under‑signalled for clinical credibility—no prominent accreditation, outcomes, or urgent contact cues—weakening confidence for referrers and new patients.
Nearly 4,800 organic visits a month show there is genuine interest, but a drop from 669 to 488 keywords and a small traffic decline show momentum is slipping. Because the site does not read as a culturally secure, easy-to-use service and local credibility cues are underplayed, many of those visits are likely to leave without booking or referring, reducing steady appointment flow and member engagement. A Google rating of 3.6 from seven reviews also weakens local confidence at the point where people decide to contact or refer.
The three gaps holding you back
What's possible when these gaps are closed
Making hero imagery, language and visual tone reflect community leadership would make the organisation unmistakable to Aboriginal and Torres Strait Islander patients and referrers. That shift could turn a meaningful share of the roughly 4,800 monthly organic visitors into booking enquiries and referrals, rather than losing them at first glance. Clear cultural cues also make it easier to attract community endorsements and partnership support.
Designing a single, prioritised flow for urgent help, clinic finders and bookings would reduce phone abandonment and speed people to care. With four clinics in East Perth, Midland, Maddington and Mirrabooka, a clear path could lift online appointment completions from the current visit pool and free staff time spent on calls. It would also make referrals from local services and funders more reliable and trackable.
Putting board details, community testimonials, outcome highlights and membership proof front and centre would convert institutional scale into trust at the point of decision. That is especially important given the current Google rating of 3.6 from seven reviews, which undermines local confidence online. Strong visible proof will also improve referral rates and strengthen funding conversations.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
